Chapter 13

Using Visuals to Spread Your Message

In This Chapter

Inviting infographics

Improving your images

Concocting viral videos

Brave broadcasting — live venues

There is something powerfully primal about the way the human brain responds to visual cues. Marketing studies tell us that people make decisions with their emotions and only justify those decisions with rational thought later. Using pictures is a natural way to grab people’s attention on a direct, emotional level. That makes pictures great tools for maintaining your online reputation.

Whether you use photographs, illustrations, cartoons, or cocktail napkin scribbles, visuals can communicate complex messages in an instant. In this chapter, I show you the world of infographics, and explain how you can use visuals to communicate, and even to lure people back to your blog or website.