APPROACH

We have found that the observation skill is key for the performance improvement professional. If you can spend some time doing the work you are investigating, so much the better. You may be tempted to interview the worker or the supervisor, or review job descriptions and assume you have a sense of what the work entails. However, we caution you about the limitations of this approach. When you ask people about their work, they tell you what they think the job is or how it has been explained to them. When you observe them doing the work, you will see what is being done and hear what is being said—both process and practice. The combination of researching the work and then seeing it done will help you identify the critical processes and practices for the work.
Before we go further, let’s consider some of the questions you may have about processes and practices:
• What is a process?
• What is a critical process issue?
• What is a practice?

Process

A process is a series of actions or “a series of planned activities that convert a given input into a desired output” (Rummler, 2004, p. 167). Further, a “process is a construct or artifice for organizing work” so it:
• Can be performed effectively and efficiently
• Offers the potential of a competitive advantage
• Can be measured effectively
(Rummler, 2005)
In most organizations, there are two types of processes: those that support the enterprise like human resources (HR) processes and financial processes, and critical processes that touch the customer in some way like sales, shipping and delivery, or billing processes.

Critical Process Issue

A critical process issue is “a problem or opportunity related to the performance of a specific process. Examples include ‘excessive time to get a new product to market’ and ‘deteriorating customer satisfaction with time to receive orders.’ The critical process issue must subsequently be refined to a specific gap between current and desired results” (Rummler, 2004, p. 163).

Practices

For the performance improvement professional, practices are patterns of behavior and often represent the values side of an organization. We see this as part of an organization’s culture. For years, many of us with engineering and behavioral backgrounds found the concept of organizational culture difficult to characterize and observe. There was no standard definition for it and, until the 1980s, culture referred to nationalities rather than organizations.
In 1983, a Fortune article suggested that culture is “shared values (what is important) and beliefs (how things work) that interact with an organization’s structures and control systems to produce behavioral norms (the way we do things around here)” (Uttal, 1983, p. 29).
And then companies such as IBM began defining culture in their own terms:
“Business practices are the rarely documented how that propels what people do. They are patterns of behavior and actions—an inertial guidance system, so to speak - shared across the organization. They are often communicated to new people by someone ‘showing them the ropes.’”
 
Source: Moulton Reger, Sara. (2006, p. 90). Reprinted with permission from Pearson.
Practices are observable, measurable, and comparable. Process/practice analysis and solutions must address both critical process issues and practice issues. In addition, they must address the supporting processes and practices. In Chapter 2: The Worker: Individual/Team Level, we introduce the Iceberg Model (Figure 2.2) and suggest that a cultural due diligence audit be conducted. One of the best resources for this is the book Achieving Post-Merger Success (Carleton & Lineberrry, 2004).
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