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Power Play
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Power Play
by Yamini Naidu
Power Play
About the author
Acknowledgements
Introduction: Another book on influence?
What is influence today?
How is this book different?
Influence versus power
What is power play?
Does the world need influencers?
What makes me an expert?
How to use this book
Part I: The case for new influence
Chapter 1: Influence versus manipulation
A perfect match
The dark side
A breach of trust
Powerlessness — an influence vacuum
Manipulators — power for power's sake
Masters of influence
Chapter 2: The art of power play
How (so far)
The new how
Part II: How (so far) and the new how
Chapter 3: Hard power … ouch, that hurts!
When did our love affair with hard power begin?
Hard power and incentives
Hard power in a knowledge economy
Hard power is tough on leaders
Limitations of hard power
Chapter 4: Soft power … take it slowly
An awww moment
Sometimes only soft power will do
Experiences with soft power
Soft power to influence
Soft power, slooow results
Chapter 5: Story power … inspire me
Business storytelling
Power up your storytelling
Chapter 6: Context power … I am king
An experiment in context
Context and content — which is king?
The anatomy of context
Masters of context
Context is king
Research, be agile, adapt
The new perfect — co-curate, level up, transform
Chapter 7: Empathy power … walk in my shoes
Caution: caring people ahead
Beware of projection bias
Connect here for empathy
Trust the source, trust the information
The power of value exchanges
Empathy is courage
Public and private discourse
Empathy and the bottom line
Chapter 8: Message power … become the master of your message
Message mastery
Chapter 9: Love power … changing the world in four letters
Does what you do light you up?
Heart over hype
Do you love your co-workers?
Love for customers and consumers
The art of love bombs
Love frames
Hearts and minds
Chapter 10: Humour power … why so serious?
You have to be kidding
More than a joke
The facts on funny
Humour amateur
Humour apprentice
Humour mastery
Chapter 11: Positioning power … become the influencer
Identify the movers and shakers
Reach out to connect and influence
The rise of the mega influencer
Profile and positioning
How to become a mega influencer
Chapter 12: Fierce power … fiercely being you
Unlock your values
Values manifest in behaviour
Congruence
Authenticity
Some positive strategies
Quitting at the top
Chapter 13: Co-creation power … the magic of elevation
What are the distinguishing features of co-creation?
Embrace an infinite mindset
Some considerations
The quantum leap
What are the challenges for co-creators?
Consumer philanthropists
Sex: a final word
Chapter 14: Cause leadership … mega power of movements
Finding purpose
Head, heart and hands
Call to action — the ask
Leading by their actions
Watch for the pitfalls
Conclusion: What next?
Index
Advert
EULA
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Power Play
POWER PLAY
GAME CHANGING INFLUENCE STRATEGIES FOR LEADERS
YAMINI NAIDU
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