How Social Media Is Reinventing the Aging Business of PR
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Library of Congress Cataloging-in-Publication Data
Solis, Brian.
Putting the public back in public relations : how social media is reinventing the aging
business of PR / Brian Solis, Deirdre Breakenridge.
p. cm.
Includes index.
ISBN 0-13-715069-5 (hardback : alk. paper) 1. Public relations. 2. Social media—
Economic aspects. 3. Online social networks. I. Breakenridge, Deirdre. II. Title.
HD59.S65 2009
659.2—dc22
2008041937
To my wife Wendy, whose support and love served as my inspiration. To my mom and dad, for pushing me to never settle and for helping define who I am today. To my son, Dylan, thank you for keeping me company all those nights and weekends while I was writing, writing, writing. To Deirdre, who made the experience of writing this book one of the highlights of my life. Finally, to everyone whom I admire and learn from everyday: Your blogs, books, articles, speeches, and most important, friendship have helped me personally and professionally.
—Brian
To my daughter Megan who is the true inspiration behind everything I do.
To my husband, Mark, who supports all of my efforts and gives me the strength to pursue all of my dreams. To my parents, who raised me to live, love, and learn with passion and determination. To Brian, who coined PR 2.0 and made it possible for PR professionals to challenge our industry and to succeed. To my partner, Jason, who inspired me to pursue my aspirations as a writer.
—Deirdre