Table 10.16
List of Formulas from the Chapter
Type of Evaluation | Basic Formula | Notes |
Correlation (r) | Where and | |
Significance of r (transform r to t) | Use this to conduct a test of significance of r with df = n − 2 | |
r to z′ | This is a step in the process of computing a confidence interval for r | |
Margin of error for r | This is a step in the process of computing a confidence interval for r (used to set bounds around z′) | |
z′ endpoints back to r | This is a step in the process of computing a confidence interval for r | |
Sample size estimation for r | Decide the level of confidence (for 95% confidence z = 1.96), the size of the critical difference (also known as the margin of error, d in the equation) and the expected value of r (if you have no idea what to expect, then set r to 0 to maximize the estimated sample size) | |
Phi (ϕ) | The letters a, b, c, and d refer to cells in a 2 × 2 contingency table | |
Phi to chi-squared (Significance of ϕ) | χ2(1) = nϕ2 | Use this to conduct a test of significance using χ2 with df = 1 |
General form of regression equation | Shows prediction of dependent variable by adding the intercept (b0) to the slope (b1) times the value of the independent variable (x) plus error (e) | |
Regression slope | r is the correlation between X and Y, and sx and sy are the standard deviations of the x-and y-values | |
Regression intercept | and are the means of the x- and y-values, and b1 is the slope | |
Standard error of regression slope | yi is the value of the dependent variable for observation i, ŷi is the estimated value of the dependent variable for observation i, xi is the observed value of the independent variable for observation i, is the mean of the independent variable, and n is the sample size—to compute a margin of error for a confidence interval multiply this by the value of t for the level of confidence using n−2 degrees of freedom | |
Standard error of predicted value | yi is the value of the dependent variable for observation i, ŷi is the estimated value of the dependent variable for observation i, xi is the observed value of the independent variable for observation i, is the mean of the independent variable, and n is the sample size—to compute a margin of error for a confidence interval multiply this by the value of t for the level of confidence using n−2 degrees of freedom—the intercept is the special case where x = 0 | |
Sample size estimation based on the slope | You need an estimate of the population variability of x , an estimate of the population variability of e , the desired level of confidence (used to determine the value of t), and the smallest difference between the obtained and true value that you want to be able to detect (d), then solve iteratively for n | |
Sample size estimation based on the intercept | You need an estimate of the population variability of x , an estimate of the sample variability of e , the desired level of confidence (for the value of t), the target difference between the obtained and true value to detect (d), and an estimate of the mean value of x , then solve iteratively for n—to estimate a specific value of x other than the y-intercept, replace with | |
ANOVA SSTotal | The df for the total SS are n − 1—the MS is the SS/df | |
ANOVA SSBetween | The df for SSBetween are k − 1—the MS is the SS/df | |
ANOVA SSWithin | The df for SSWithin are n − k— the MS is the SS/df | |
ANOVA SSMainEffect | The df for a main effect are the number of levels of the variable minus 1—the MS is the SS/df | |
ANOVA SSInteraction | This is for two independent variables—to compute interaction df multiply the df for the main effects | |
F-test | To evaluate F you need to know the numerator and denominator df (df1 and df2)—for the designs presented in this chapter, MSError is the same as MSWithin |
Table 10.17
Data for Review Question 1
Experiment | SUS | Effort |
1 | 68.1 | 4.0 |
2 | 50.0 | 4.2 |
3 | 70.8 | 4.0 |
4 | 85.2 | 6.4 |
5 | 92.4 | 6.6 |
6 | 69.9 | 3.9 |
7 | 45.7 | 3.5 |
8 | 82.3 | 6.2 |
9 | 78.6 | 5.8 |
10 | 55.5 | 4.0 |
Table 10.18
Data for Review Question 5
Company A (website) | Company A (mobile) | Company B (website) | Company B (mobile) |
72.5 | 62.5 | 82.5 | 100.0 |
85.0 | 72.5 | 72.5 | 80.0 |
70.0 | 77.5 | 87.5 | 90.0 |
80.0 | 57.5 | 70.0 | 80.0 |
60.0 | 82.5 | 80.0 | 85.0 |
80.0 | 50.0 | 75.0 | 80.0 |
80.0 | 67.5 | 97.5 | 92.5 |
85.0 | 70.0 | 57.5 | 75.0 |
65.0 | 52.5 | 70.0 | 100.0 |
75.0 | 82.5 | 85.0 | 77.5 |
Table 10.19
Calculations for Review Question 1
Study | SUS | Effort | xi −x | yi −y | (xi −x)2 | (yi −y)2 | (xi −x)(yi −y) |
1 | 68.1 | 4.0 | −1.8 | −0.9 | 3.06 | 0.74 | 1.51 |
2 | 50.0 | 4.2 | −19.9 | −0.7 | 394.02 | 0.44 | 13.10 |
3 | 70.8 | 4.0 | 1.0 | −0.9 | 0.90 | 0.74 | −0.82 |
4 | 85.2 | 6.4 | 15.4 | 1.5 | 235.62 | 2.37 | 23.64 |
5 | 92.4 | 6.6 | 22.6 | 1.7 | 508.50 | 3.03 | 39.24 |
6 | 69.9 | 3.9 | 0.1 | −1.0 | 0.00 | 0.92 | −0.05 |
7 | 45.7 | 3.5 | −24.2 | −1.4 | 583.22 | 1.85 | 32.84 |
8 | 82.3 | 6.2 | 12.5 | 1.3 | 155.00 | 1.80 | 16.68 |
9 | 78.6 | 5.8 | 8.8 | 0.9 | 76.56 | 0.88 | 8.23 |
10 | 55.5 | 4.0 | −14.4 | −0.9 | 205.92 | 0.74 | 12.34 |
Mean | 69.9 | 4.9 | |||||
Std Dev | 15.5 | 1.2 | SS | 2162.83 | 13.50 | 146.71 | |
r | 0.858 | ||||||
t | 4.734 | ||||||
df | 8 | ||||||
p | 0.001 | ||||||
R2 | 73.7% | ||||||
z′ | 1.287 | ||||||
d95 | 0.741 | ||||||
z′ + d | 2.028 | ||||||
z′−d | 0.547 | ||||||
rUpper | 0.966 | ||||||
rLower | 0.498 |
Table 10.20
Calculations for Review Question 2
Study | SUS | Effort | |||
1 | 68.1 | 4.0 | 4.75 | −0.75 | 0.57 |
2 | 50.0 | 4.2 | 3.52 | 0.68 | 0.46 |
3 | 70.8 | 4.0 | 4.94 | −0.94 | 0.88 |
4 | 85.2 | 6.4 | 5.92 | 0.48 | 0.23 |
5 | 92.4 | 6.6 | 6.41 | 0.19 | 0.04 |
6 | 69.9 | 3.9 | 4.88 | −0.98 | 0.95 |
7 | 45.7 | 3.5 | 3.23 | 0.27 | 0.07 |
8 | 82.3 | 6.2 | 5.72 | 0.48 | 0.23 |
9 | 78.6 | 5.8 | 5.47 | 0.33 | 0.11 |
10 | 55.5 | 4.0 | 3.90 | 0.10 | 0.01 |
Mean | 69.9 | 4.9 | |||
Std Dev | 15.5 | 1.2 | SS | 3.55 | |
Slope | 0.068 | ||||
Intercept | 0.122 | ||||
EffortPred | 5.5 | ||||
SE | 0.256 | ||||
t.10 | 1.860 | ||||
d | 0.476 | ||||
EffortUpper | 6.0 | ||||
EffortLower | 5.1 |
Table 10.21
Calculations for Review Question 3
Iteration | d | d 2 | t | df | t 2 | varp(x) | varp(e) | n | Roundup | ||
1 | 0.1 | 0.01 | 1.645 | na | 2.706 | 69.9 | 103.02 | 216.283 | 0.355 | 143.89 | 144 |
2 | 0.1 | 0.01 | 1.656 | 142 | 2.741 | 69.9 | 103.02 | 216.283 | 0.355 | 145.76 | 146 |
3 | 0.1 | 0.01 | 1.656 | 144 | 2.741 | 69.9 | 103.02 | 216.283 | 0.355 | 145.73 | 146 |
Table 10.22
Binary Conversion of SUS and Effort
Study | SUS | Effort |
1 | 0 | 0 |
2 | 0 | 0 |
3 | 0 | 0 |
4 | 1 | 1 |
5 | 1 | 1 |
6 | 0 | 0 |
7 | 0 | 0 |
8 | 1 | 1 |
9 | 0 | 1 |
10 | 0 | 0 |
Table 10.23
Table of Corresponding and Noncorresponding SUS and Effort Values
SUS | ||
Effort | 1 | 0 |
1 | 3 (a) | 1 (b) |
0 | 0 (c) | 6 (d) |
Table 10.24
ANOVA Computations for Review Question 5
Company A (website) | Company A (mobile) | Company B (website) | Company B (mobile) | ||
72.5 | 62.5 | 82.5 | 100.0 | ||
85.0 | 72.5 | 72.5 | 80.0 | ||
70.0 | 77.5 | 87.5 | 90.0 | ||
80.0 | 57.5 | 70.0 | 80.0 | ||
60.0 | 82.5 | 80.0 | 85.0 | ||
80.0 | 50.0 | 75.0 | 80.0 | ||
80.0 | 67.5 | 97.5 | 92.5 | ||
85.0 | 70.0 | 57.5 | 75.0 | ||
65.0 | 52.5 | 70.0 | 100.0 | ||
75.0 | 82.5 | 85.0 | 77.5 | ||
Computed | Combined | ||||
Mean | 76.63 | 75.25 | 67.50 | 77.75 | 86.00 |
Sum(x) | 3065.0 | 752.5 | 675.0 | 777.5 | 860.0 |
(Sum(x))2 | 9394225.0 | 566256.3 | 455625.0 | 604506.3 | 739600.0 |
((Sum(x))2)/n | 234855.63 | 56625.625 | 45562.5 | 60450.625 | 73960 |
Sum(x2) | 240350.0 | 57256.3 | 46800.0 | 61581.3 | 74712.5 |
n | 40 | 10 | 10 | 10 | 10 |
Table 10.25
ANOVA Summary Table for Review Question 5
Source | SS | df | MS | F | Sig |
Total | 5494.38 | 39 | 140.88 | ||
Between | 1743.13 | 3 | 581.04 | 5.576 | 0.003 |
Within | 3751.25 | 36 | 104.20 |
Table 10.26
Observed Significance Levels for the Six Comparisons
Comparison | p-value | Rank | BH Threshold | Unadjusted Result | BH Result | Bonferroni Result |
A Mobile versus B Mobile | 0.001 | 1 | 0.008 | Sig. | Sig. | Sig. |
A Web versus B Mobile | 0.014 | 2 | 0.017 | Sig. | Sig. | |
A Mobile versus B Web | 0.062 | 3 | 0.025 | |||
B Web versus B Mobile | 0.089 | 4 | 0.033 | |||
A Web versus A Mobile | 0.108 | 5 | 0.042 | |||
A Web versus B Web | 0.58 | 6 | 0.05 |
Table 10.27
Additional Computations for the Two-way ANOVA
Computed | Company A | Company B | Website | Mobile |
Sum | 1427.5 | 1637.5 | 1530.0 | 1535.0 |
Sum-sq | 2037756.3 | 2681406.3 | 2340900.0 | 2356225.0 |
n | 20 | 20 | 20 | 20 |
(Sum-sq)/n | 101887.813 | 134070.3125 | 117045 | 117811.25 |
Table 10.28
ANOVA Summary Table for Review Question 6
Source | SS | df | MS | F | Sig |
Total | 5494.38 | 39 | 140.88 | ||
Between | 1743.13 | 3 | 581.04 | ||
Company | 1102.50 | 1 | 1102.50 | 10.58 | 0.002 |
Channel | 0.63 | 1 | 0.63 | 0.01 | 0.939 |
Interaction | 640.00 | 1 | 640.00 | 6.14 | 0.018 |
Within | 3751.25 | 36 | 104.20 |
Table 10.29
Analysis of Interaction for Review Question 6
Comparison | p-value | Rank | BH Threshold | Unadjusted Result | BH Result | Bonferroni Result |
A Mobile versus B Mobile | 0.001 | 1 | 0.013 | Sig. | Sig. | Sig. |
B Web versus B Mobile | 0.089 | 2 | 0.025 | |||
A Web versus A Mobile | 0.108 | 3 | 0.038 | |||
A Web versus B Web | 0.58 | 4 | 0.050 |
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