Biographies

JEFF SAURO

Dr Jeff Sauro is a six-sigma trained statistical analyst and founding principal of MeasuringU, a customer experience research firm based in Denver. For over 15 years he’s been conducting usability and statistical analysis for companies such as Google, eBay, Walmart, Autodesk, Lenovo, and Dropbox or working for companies such as Oracle, Intuit, and General Electric.

Jeff has published over 20 peer-reviewed research articles and 5 books, including Customer Analytics for Dummies. He publishes a weekly article on user experience and measurement online at measuringu.com.

Jeff received his PhD in Research Methods and Statistics from the University of Denver, his Masters in Learning, Design and Technology from Stanford University, and BS in Information Management & Technology and BS in Television, Radio and Film from Syracuse University. He lives with his wife and three children in Denver, CO.

JAMES R. (JIM) LEWIS

Dr James R. (Jim) Lewis is a senior human factors engineer (at IBM since 1981) with a current focus on the measurement and evaluation of the user experience. He is a Certified Human Factors Professional with a PhD in Experimental Psychology (Psycholinguistics), an MA in Engineering Psychology, and an MM in Music Theory and Composition. Jim is an internationally recognized expert in usability testing and measurement, contributing (by invitation) the chapter on usability testing for the third and fourth editions of the Handbook of Human Factors and Ergonomics, presenting tutorials on usability testing and metrics at various professional conferences, and serving as the keynote speaker at HCII 2014. He was the lead interaction designer for the product now regarded as the first smart phone, the Simon, and is the author of Practical Speech User Interface Design.

Jim is an IBM Master Inventor Emeritus with 88 patents issued to date by the US Patent Office. He serves on the editorial board of the International Journal of Human-Computer Interaction, is co-editor in chief of the Journal of Usability Studies, and is on the scientific advisory board of the Center for Research and Education on Aging and Technology Enhancement (CREATE). He is a member of the Usability Professionals Association (UPA), the Human Factors and Ergonomics Society (HFES), the ACM Special Interest Group in Computer-Human Interaction (SIGCHI), past-president of the Association for Voice Interaction Design (AVIxD), and is a fifth degree black belt and certified instructor with the American Taekwondo Association (ATA).