Testimonials

The presentation of the book is succinct. The pedagogy used is novel. For the last 8 years I am taking Research Methodology for MBA students, so I am familiar with different authors RM books, in this books I haven’t seen any citation from other books – it is an original manuscript. It’s the major strength. The explanations, contents and examples are entirely new ones. Congratulations to the authors.

— Dr Ajesh Kumar, Associate Professor, Department of MCA,
SRM University

This book will be helpful heuristic for advancement of knowledge in the research area. Students and Practitioners will welcome book especially for the clarity and the way in which the contents are placed. The chapters in book will prompt reader a step forward to research journey. I am sure that this book will assist the readers to successfully navigate the research methodology process and challenges which would otherwise deter them from pursuing their research.

— Sri. Vinod Sivasankaran, Sr. System Architect, Infosys Campus,
Thiruvananthapuram

The coverage of the topics provided in the text is fairly elaborate, simple, lucid and easy to understand. The material can be used not only for teaching, but also for self-study. The questions at the end of the chapters will help readers check their understanding of the topics and feel confident to move ahead. The detailed explanation given in the text for SPSS with screenshots is helpful for those who might be intimidated by the software.

— Dr Jubilant J. Kizhakkethottam, HOD, Department of CSE, St. Gits College of
Engineering, Kottayam

The text is simpler compared to similar titles I have been using to teach at PG level. The students who use very popular, similar titles often complain that the statistical part of the text is intimidating and needs more explanations in other areas also. I feel the chapters in this text address a lot of these issues effectively. The coverage is comprehensive and detailed without assuming any prior knowledge of the topics. This will be helpful to those students who are joining the management stream from other subject areas.

— Dr C. G. Raji, Professor CSE and IT HOD, MEA Engineering College,
Perinthalmanna

Simple, lucid and easy to follow, the book Research Methodology by Vinod Chandra S.S. & Anand Hareendran S. starts from the basics and does not expect you to have prior knowledge of the subject before delving into it. Simplicity of the text and detailed explanations is a definite strength of the book.

— Sri. C. K. Suvish, Senior Country Service Architect - Enterprise
Service Solutions and Transformations, Bengaluru, India

The content value is good and apt for Post Graduate and Under Graduate prospectus. The language used is simple and comprehensible. In single word, my over all view on the features, pedagogy and presentation is that it is just ‘creative’

— Dr K. Vijayakumaran Nair, Formerly Associate Professor,
Mar Ivanios College, Thiruvananthapuram

The content of the chapters are healthy. The language is easy to understand and the flow is also maintained. The coverage of topic is good and it touches up the various aspects of the topics. The chapters give simple explanation to the topic with case study. The pedagogy and presentation of chapters are easy to understand.

— Dr Devu Manikantan Shila, Sr. Research Scientist, Taylor Harbor E
Unit 1, Racine, WI 53403, USA

This book provides excellent understanding of research methodology with even computer software too. It covers every aspects of Research Methodology in simple and smooth language. This book will help out students to connect with research methodology concepts.

— Sri. Brijesh Gopinath, Sr. Account Director & Client Partner at L&T Infotech,
Greater New York City, USA

The strength of book is that, it is prepared with case study/example. The coverage of various and latest topic makes it unique. The simplicity in the presentation of topic and language will increase the acceptability of book

— Sri. Jijith Somasundaram, Manager ECommerce Solutions
at Etihad Airways, United Arab Emirates

The quality of content is good; especially, the sequences of topics covered are completely aligned with the research process. Authors have strictly followed the Research process in general way which is one of the key factors to make it usable to readers. Authors have covered all possible topics required for research syllabus in standard B- School. Some of topics especially review of literature is making this book differentiated from others.

— Dr Smitha Sunil Kumaran Nair, Professor, Middle East
College University, Oman

Concepts are very concisely explained. Many similar titles are already available in the market. But, the topics–Research Formulation and Literature Review, Social Research, Presentation of the Research Work and LaTeX-Document Generation Tool will differentiate this book from others and may support the acceptance by the intended audience.

— Dr K. Bindu Kumar, Professor and Head, Department of Mechanical Engineering,
Government Engineering College, Idukki, Kerala

This is a relevant textbook with a presentation of the material and explanations that would fit an introductory course on Research Methodology. The coverage of the book follows the research process and also have included other supporting aspects such as Literature Review. Authors have appropriately used applications of SPSS. The content of the book is supplemented by diagrams/pictures to support the communication of conceptual meaning. This book is sure to blend the requirement of students.

— Mr A. Joseph, Research Scholar, IISc Bangalore