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Part 1: The Reverse Innovation Challenge
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Part 1: The Reverse Innovation Challenge
by Indra Nooyi, Chris Trimble, Vijay Govindarajan
Reverse Innovation: Create Far From Home, Win Everywhere
Cover
Copyright
Dedication
Foreword
Preface
Part 1: The Reverse Innovation Challenge
ONE: The Future Is Far from Home
TWO: The Five Paths of Reverse Innovation
THREE: Changing the Mind-Set
FOUR: Changing the Management Model
KEYTAKEWAYS
Part 2: Reverse Innovation in Action
FIVE: Logitech, and the Mouse That Roared
SIX: Procter & Gamble, Innovating the “Un-P&G” Way
SEVEN: EMC Corporation, Planting Seeds
EIGHT: Deere & Company Plows Under the Past
NINE: How Harman Changed Its Engineering Culture
TEN: GE Healthcare in the Heart of India
ELEVEN: PepsiCo’s Brand-New Bag
TWELVE: Partners In Health’s Radical Model for Care
Conclusion: A Call to Action
Appendix A: Reverse Innovation Toolkit
Appendix B: A Research Agenda
Notes
About the Authors
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ONE: The Future Is Far from Home
PART 1
The Reverse Innovation Challenge
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