Home Page Icon
Home Page
Table of Contents for
Cover
Close
Cover
by Stephen J. Bistritz, Nicholas A.C. Read
Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top, 2nd Edition
Cover
Title Page
Copyright Page
Dedication
Contents
Foreword to the First Edition
Preface
Acknowledgments
Chapter 1: When Do Executives Get Involved in the Decision Process?
Chapter 2: Marketing to the C-Suite
Chapter 3: Understanding What Executives Want
Chapter 4: How to Find the Relevant Executive
Chapter 5: How to Gain Access to the C-Suite
Chapter 6: How to Establish Credibility with the C-Suite
Chapter 7: How to Create Value for the C-Suite
Chapter 8: Cultivating Loyalty at the C-Suite
Afterword
Appendix A: Guide to Client Discovery
Appendix B: Tools for Building the Executive Relationship
Recommended Reading
Recommended Associations and Organizations
Notes
Index
About the Authors
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Next
Next Chapter
Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top Second Edition
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset