- Cover
- Title
- Copyright
- Acknowledgments
- Preface
- Introduction
- PART 1: From Insanely Successful Episodes
- PART 2: Emergence of a Brand: From Failures to Everyday Situations (In Search of Exclusive Value)
- 11 Failures Left Behind
- 12 A Cornucopia of Commerce Situations
- 12.1. Commercial policy
- 12.2. Asking customers
- 12.3. Forecasting and strategy
- 12.4. Grabbing a trend
- 12.5. Communicating
- 12.6. Getting incomparable value
- 12.7. Making something profitable
- 12.8. Going after the enterprise market
- 12.9. Expenses versus returns
- 12.10. Management to commitment to product
- 13 Emergence of a Brand
- PART 3: Importing Apple’s Genes into Transferable Knowledge (In Evidence of Deeper Gaps)
- Conclusion
- APPENDICES
- Appendix 1: Apple Genes List
- Appendix 2: On the True Nature of Software
- Appendix 3: On Purposefully Recalling Leonardo Da Vinci Design Innovation Codes
- Appendix 4: Further Tips in Designing Innovations with C-K Theory
- Appendix 5: Tips on Deepening Understanding by Using Trialectics
- Appendix 6: Selected Quotes from Steve Jobs
- Bibliography
- Index
- End User License Agreement
APPENDICES
“It’ll be okay in the end. If it’s not okay, it’s not the end.”
John Lennon
In the following appendices, the reader will find relevant and useful complements for exploring Apple’s Way, The Hard Way further.
-
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.