Contents
Preface
Acknowledgments
Chapter 1
Service as the Key Driver of Growth
Chapter 2
What Is Service Innovation?
Chapter 3
Value Creation Drives Service Innovation
Chapter 4
Developing Service Innovations
Chapter 5
Customers as Cocreators in Service Innovation
Chapter 6
Service Innovation in Goods-Centric Firms
Chapter 7
The Service Innovator—Tying It All Together
Index
