Praise for Smart Business, Social Business

“Smart Business, Social Business is comprehensive in scope and a must-read for all businesses grappling with the rapidly changing world of social media and its potential positive (or negative) impact on business.”

Chip Rodgers, Vice President and COO,
SAP Community Network, SAP AG

“Social media has empowered the social customer, which is forcing all businesses to be more human and in touch. It is imperative that companies today understand what social business means and how they can begin to effectively practice it internally and externally within their organizations. Michael Brito’s book, Smart Business, Social Business, is an outstanding guide to understanding ‘social’ and the steps necessary to leverage its power to compete effectively in today’s changing business landscape.”

—Jon Ferrara, CEO, Nimble.com

“If you’re not considering your customer’s network value, you’re a fool. Let Brito help you.”

—Joe Fernandez, CEO and Co-founder, Klout

“Social media for enterprise markets has a much different set of complexities than social media for consumer markets. Michael Brito has successfully captured and explained these complexities in such a way that enterprise marketers can and should use this book as a how-to manual for social business for years to come.”

—Jennifer Leggio, ZDNet business blogger and enterprise marketer

“Articulate, succinct, and inspiring! Michael has captured the essentials of running and building a business in the social media world. This is a must-read for small business owners and Fortune 500 executives alike.”

—Ted Murphy, Founder & CEO, IZEA, Inc.

“Michael Brito is an industry veteran who’s experience and knowledge shows. The guy knows the social customer. Not only does he know who it is, but he knows what businesses need to do to adjust to the new reality that the social customer brings. That can’t be said about a lot of people. But once you’re done reading this book, you’ll know it can be said about Michael Brito.”

—Paul Greenberg, Author, CRM at the Speed of Light