Congratulations!

By investing in this book, you are way ahead of most salespeople. And by finishing it, you have proven you have the desire to be a successful Smart Caller. All that is left is to take action.

Prospecting and sales is a performance sport. You can understand the Smart Calling concept by going through this book and doing the exercises. But to truly know it, you must do it.

The great news is that by following the process you have the foundation for maximizing your chances for success and minimizing the times you don’t accomplish your primary objective. When you don’t achieve that objective—which will be often—don’t worry. It’s not rejection; it’s part of the game.

At first, if you haven’t called much in the past, you might be a bit nervous and hesitant. What you’ll notice is that the more you do it, the more confident and smooth you get, and whatever you might have been fearing never happens anyway.

While this is not a numbers game, the more calls you place, the more learning experiences you have. Taking advantage of every one of those learning experiences also means you have gotten another win on each call.

The world needs you and what you have. You don’t know if the people you call next are really going to benefit from speaking with you. The key is to get started. Don’t wait until everything is just perfect, because it never will be. Imperfect action beats waiting every time.

You will probably surprise yourself with your success, but it won’t surprise me. I hear from pros like you every day. And I want to hear from you, too. Please connect with me on LinkedIn, mention you read the book, and tell me how you’re doing.

Here’s to your successful Smart Calling!