Table of Contents
What’s in It for the Individual?
What’s in It for the Small Business?
What’s in It for Larger Businesses?
2. Square Pegs and Round Holes: Where Does This All Fit?
Keeping Your Ear to the Ground
The Perfect Face for Social Media
Overachievers and the Easily Bored
4. Introduction to Location Sharing Tools
What Is and Isn’t Social Location Sharing?
Where Did All This Social Location Sharing Start?
Other Social Location Sharing Tools
Real World Uses for Social Location Marketing
Case Study: Integration and the Seamless Check In
The Foursquare Mobile Application
Setting Up Your Gowalla Account
Case Study: How Listening and Teaching Improved the Café Business
7. Marketing to Social Location Sharers
The Needs of the Social Consumer
Social Customer Relationship Management or Customer Information Management
Elements of a Social Location Marketing Campaign
8. We’re Here All Week—Event Marketing with Social Location Sharing Apps
Arming Employees with the Right Message
Chevrolet at the State Fair of Texas
VisitBritain: Social Media Tourism Leader
State of Arkansas Gets Location Aware
9. Socially Speaking: The Social Business
More Than a Twitter or Facebook Page
Social Customer Relationship Management Database (sCRM)