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by Alan Charlesworth
Social Media Marketing
Cover
Half-title Page
Title Page
Copyright
Dedication
Contents
Preface
Acknowledgments
Introduction
Chapter 1 What Is Social Media
Chapter 2 Who Uses What on Social Media… and Why
Chapter 3 What Is Social Media Marketing?
Chapter 4 Strategic Issues in Social Media Marketing
Chapter 5 Operational Issues in Social Media Marketing
Chapter 6 Social Media Marketing: What Works, What Doesn’t… and Why
Chapter 7 Conclusion
References
Index
Backcover
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Copyright
Social Media Marketing
Marketing Panacea or the Emperor’s New Digital Clothes?
Alan Charlesworth
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