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Strategic Analytics: The Insights You Need from Harvard Business Review
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Strategic Analytics: The Insights You Need from Harvard Business Review
by Harvard Business Review, Eric Siegel, Edward L. Glae
Strategic Analytics: The Insights You Need from Harvard Business Review
Series Page
Title Page
Copyright
Contents
Introduction. What Makes Analytics Strategic
Section 1. Understanding Analytics Basics
1. The Five Essential Elements for Succeeding with Data
2. Understanding the Types of Data and How They’re Captured
3. The Right Way to Deploy Predictive Analytics
4. What Great Data Analysts Do
5. What Data Is and Isn’t Good For
Section 2. Becoming an Analytics-Driven Organization
6. Prioritize Which Data Skills Your Company Needs
7. How a German Manufacturing Company Set Up Its Analytics Lab
8. Cloud Computing Is Helping Smaller, Newer Firms Compete
9. Data Science and the Art of Persuasion
Section 3. Applying Data Analytics
10. How Vineyard Vines Uses Analytics to Win Over Customers
11. How to Use Employee Data Responsibly
12. What AI-Driven Decision Making Looks Like
13. How Companies Can Use the Data They Collect to Further the Public Good
About the Contributors
Index
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