Acorn Energy Coop, 110
Aeronautica Windpower, 107
African Greenbelt Movement, 145
aggregation purchasing, 152–153
air conditioning/refrigeration,
air quality issues, 92, 157, 168, 179
Akbari, Hashem, 135
American Clean Energy and Security
Act, 104
American Society of Heating,
Refrigeration, and Air-Conditioning Engineers (ASHRAE)
anaerobic digesters, 113, 132,
analytic tools. See measures/metrics
analysis
Anderson, Ray, 50
ANSI. See under standards
Arcosanti, 96
Argonne National Laboratories, 75
ASHRAE (American Society of
Heating, Refrigeration, and Air-Conditioning Engineers) Standard
audits
actions based on results, 39–40
certification, 34
compliance, 35
creating the protocol for, 33–34
employee questionnaires/surveys, 30– 32
investigations of audit findings, 59–60
social, 143
to standards, 37
Australis, 161
Aveda, 5, 17, 21, 24, 58–60, 65,
BALLE (Business Alliance of Local
Living Economies), 150
Bamboo Sun, 87
Bank of Mexico, 97
Bauer, Seth, 146
Bavaria, Joan, 49
Benander, Lynn, 110
Ben & Jerry’s, 4–5, 13, 14, 63, 138,
biological oxygen demand (BOD), 59
biomimicry, 81
Bion Environmental Technologies,
Body Shop, 13
Bon Appétit Management Company,
Borders, 150
Bourke Builders, 114
brand value, 13
Braungart, Michael, 176
break–even analysis, 68–71, 72
Breitenbush Spa, 113
brownfield sites, 99
building/workplace designs, 6
according to sustainability standards, 79–80
carpeting, 183
construction materials, 85–87, 97, 119–120, 177, 181–182
elements/principles of green, 82, 98–101
examining current processes for, 75–77
funding for green designs, 11–12, 74–75, 108
heating systems, 92, 100, 114, 120–121, 128, 168
indoor environmental quality, 90–95
results of proactive, 73
retrofits, 106
site development, 99
using waste materials, 178, 181
Burkhart, Karl, 146
Business Alliance for Local Living
Economies (BALLE), 150
Butterfield, David, 96
Canadian Standards Association, 145
Candle Cafe, 95
“cap and trade” legislation, 104
Capers Food, 113
Carbon Concierge, 131
carbon dioxide emissions, 129, 130,
carbon footprint, 129–134, 136,
carbon sequestration, 86, 133, 134,
cellulosic materials, 172
Cengage Learning, 78
CERES (Coalition of Environmentally
Responsible Economies), 6, 48–50
certifications, 4, 34, 95, 104
CFLs (compact fluorescent lights),
Chappell, Tom and Kate, 13
Chicago Climate Exchange, 134
Chrysler, 46
Clean Air Act, 165
cleaning products, 79, 82, 94–95, 155
cleanliness standards, 159–160
Clean Water Act, 165
Climate Change, 135
Climate Counts, 131
Climate Leaders, 132
Coalition of Environmentally
Responsible Economies (CERES),
Coase, Ronald, 11
Coca–Cola, 13
cogeneration systems, 120, 132
Cohen, Ben, 68. See also Ben &
Jerry’s
Cole, Paulette Mae, 19, 54, 94–95,
Colgate, 13
collaborations/partnerships, 14 –15 ,
Community Involved in Sustainable
Agriculture, 150
community supported agriculture
compact fluorescent lights (CFLs),
Congressional Research Service, 106
cooling systems, 122
Co–op Power, 110
“cradle to cradle” products, 62
“cradle to grave” products, 176
credits. See incentives/credits
CSAs (community supported
customers/consumers, 9, 11, 13– 14,
dairy farming. See under farming
operations
Database of State Incentives for
Renewables and Efficiency
(DSIRE), 105
Dean, Norman, 49
Deja Shoe, 178
Deming, W. Edwards, 45
denitrification, 161
desalination of seawater, 97
designs. See building/workplace
designs
dewatering of organic material, 161–
diagnostic tools. See measures/metrics
analysis
diaper service analysis, 63
Domini Index, 13
DSIRE (Database of State Incentives
for Renewables and Efficiency), 105
Earth Day, 3
eco–industrial parks,96
Ecology of Commerce, The
(Hawken), 51
EcoMart, 81
Ecover, 155
EDTA (ethylene diaminetetraacetic
acid), 64
80/20 Rule, 3
electricity production/generation,
electromagnetic radiation (EMR)
Emergency Planning and Community
Right–to–Know Act (EPCRA), 166,
emissions, 112, 129, 130–131, 135–
employees
attracting/retaining talented, 9 – 10
calculating commuting energy, 115–116
empowering for performance
measures, 127
involvement in rip–offs,60
as most valuable assets, 32
questionnaires/surveys, 30 –32
sample questionnaire/survey, 201– 203
EMSs (environmental management
energy efficiency designs, 87–89
energy rebates, 108
energy source calculator, 219
Energy Star ratings, 121
energy use, calculating, 115–118
EnviroMedia Social Marketing, 9
environmental management systems
Environmental Protection Agency
(EPA), 4, 35, 68, 132, 162, 166
Environmental Research Laboratory,
Environment Program (UN), 67
EPCRA (Emergency Planning and
Community Right–to–Know Act),
EPR (extended product responsibility)
laws, 80
equipment energy use, 118
ethical high ground,138
ethylene diaminetetraacetic acid
(EDTA), 64
Evo Store algorithm, 146
expenditures. See sustainable
purchasing
extended product responsibility (EPR)
laws, 80
Exxon Valdez oil spill, 48
dairy farming/milk products, 63– 64, 137–138, 151, 157, 212
fish farming, 161
soybeans, 110
wind farms,106
worm farming, 170
Federal Energy Regulatory
Commission licensure,105
federal regulations, 11
Federal Trade Commission (FTC),
fiber optics, 124
financial accounting controls, 68
flexible fuel vehicles, 111, 125–126
Food and Drug Administration, 149
Ford, Henry,176
Forest Stewardship Council (FSC),
Forever Redwood,87
Fort Howard Paper Company, 182
freight/shipping energy use, 116–117,
Friend, Gil, 50
FTC (Federal Trade Commission),
FTSE KLD 400 Social Index,13
fuel conservation, 165–166, 172, 180
Gaiam,21
gas conversion, 136
Gasoline Alley Foundation, 5,21 ,
Germany,80
Gifford, Kathie Lee, 141
glass recycling,177
global manufacturing standards,
Global Reporting Initiative (GRI),50
GM, 46
Goldman, Josh, 161
goodwood standard, 54, 144–146
Gorden, Wendy, 146
Gravitz, Alisa, 153
Green America, 153
green designs. See building/workplace
designs
Green Dot program (Germany), 80
Greener Cow program, 64
greenhouse gases, 129–130, 135–136
green product standards, 144–151
Green Restaurant Association, 95
GRI (Global Reporting Initiative), 50
Groupe Danone, 13
G3 Sustainability Reporting
Guidelines,50
“Guides for the Use of Environmental
Marketing Claims” (EPA and
FTC), 35
Hamler, Denise, 153
Hammel, Laury, 38,89, 120, 121,
Hammond, Doug, 20. See also Relief
Resources
Harvard Business School,10
Hawken, Paul,49
Hawthorne Effect,36
heating equipment, 119, 120–121
heat island effect,99
heat sources, 108–110, 113–114 heavy metals, 64
Heisenberg’s indeterminacy principle,
Henderson, Hazel, 21
Henrikson, Robert, 87
HEPA filters,168
Hirshberg, Gary, 17, 21,23 –24,44 ,
141, 157, 161. See also Stonyfield
Farm
holistic management systems, 54
Hollender, Jeffrey, 9, 76–77, 82
hostile takeovers, 13
hybrid cars, 126
Iceland, 113
IceStone, 177
ice storage, 123
ideals, 19–20. See also vision
incandescent light bulbs, 123
incentives/credits, 27, 108,110
Database of State Incentives for Renewables and Efficiency (DSIRE), 105
nitrogen, 163
nutrient,164
phosphorus,163
Renewable Energy Credits (RECs), 104
for renewable energy technologies, 105
indeterminacy principle, 35–36
Institute for Building Biology,
intended products, 8
intended/unintended products, 8
Internal Revenue Service, 12
International Green Purchasing
International Life Cycle Partnership,
Internet impact, 10
investments in socially responsible
Investors’ Circle, 12
IOMBA (input/output mass balance
ISO. See under standards
Kaizen, 45
Kingsford, 176
Lamstein, Aaron, 181
landscape designs, 89
Lanza, 179
Lawrence Livermore National Laboratory, 135
LCA (life cycle analysis), 4 ,62–68,
Leadership in Energy and
Environmental Design (LEED),
LEDs (light–emitting diodes), 124
LEED (Leadership in Energy and
legal issues/legislation. See also
standards
American Clean Energy and
Security Act, 104
“cap and trade” legislation, 104 Clean Air Act, 165
Clean Water Act, 165
Emergency Planning and
Community Right–to–Know Act
emissions releases, 166
extended product responsibility
(EPR) laws,80
human rights laws, 143
regulation noncompliance, 40
Sherman AntiTrust Law, 153
Leschine, Sue, 74
Leue, Tom,112
Lewis, Julie, 178
life cycle analysis (LCA), 4, 62–68,
Life Cycle Initiative, 67
Lifestyles of Health and Sustainability
(LOHAS),9
light–emitting diodes (LEDs), 124
lights/lighting, 36, 75–77, 93,
LOHAS (Lifestyles of Health and
Sustainability),9
Longfellow Clubs, 89, 120,121,
Lovins, Hunter, 146
low–hanging fruit concept, 27
Lubber, Mindy, 49
Maathai, Wangari, 145
Mackey, John, 149
Mal Warwick Associates, 93
management systems. See
sustainability management
MAP (Mission Action Program), 44,
Marty’s Soda Mix, 61
Masada Range Fuels, 179
Mascoma, 179
Maslow’s Motivational Hierarchy,
Material Safety Data Sheets (MSDSs),
McDonough, William, 62, 81–82,
Meadowbrook Lane Capital, 4–5, 13
measures/metrics analysis. See also
audits; life cycle analysis (LCA)
break–even analysis, 72
carbon dioxide emissions, 130–131
input/output mass balance analysis
management and, 44
measures of performance (MOPs),
publishing results of, 157
results comparisons, 66
for setting performance
Metal Wood Common Good, 177
methane, 64, 113, 129, 132–133
microbes,74–75, 110, 111, 179–180
Mid–Course Correction (Anderson),
milk products. See dairy farming
under farming operations
Milorganite, 178
Mission Action Program (MAP), 44,
mission/vision. See vision
Morris, James, 163
MSDSs (Material Safety Data Sheets),
NAICS (North American Industry
Classification System), 166
National Green Pages, 153
National Renewable Energy
Laboratory product categories, 68
Natural Step Framework, 6 , 50–52
New Jersey Department of
Environmental Quality, 66
New York Times, 14
nitrous oxide,129
North American Industry
Classification System (NAICS),
occupancy sensors, 125
office equipment, 118, 172, 183
Office of Management and Budget,
Old Growth Again (now Forever
Redwood), 87
Omnivore’s Dilemma, The (Pollan),
Opinion Research, 9
Pacific Rim of Fire, 113
packaging, 64, 66,80,141,157, 169,
paper trails, 34
partnerships/collaborations, 14–15,
passive solar construction, 87–88
patient investments,12
Pauli, Gunter, 155
peace of mind, 15
Pepsi–Cola Company, 13
performance measures,27,33,127,
Permanent Forum on Indigenous
Issues, 148
petrochemicals, 164
PFRP (Process to Further Reduce
Pathogens), 162
phosphorus credits, 163
Pioneer Valley Sustainability
Network, 171
“Plan, Do, Measure, and Review,”
planned communities,96
plastic recycling, 22, 177, 181–182,
Pollan, Michael, 150
pollution, 90–92,112, 156, 160–163,
Precautionary Principle, 64
Problem Solving Groups (PSGs),44
Process to Further Reduce Pathogens
(PFRP), 162
products. See also specific products by
name, e.g., cleaning products
impacts of, 65
renting versus selling, 78
screening/comparisons, 146
waste (see waste management/use)
profit and loss (P&L) statements,68
protocols, 33–34,144–151,146–147
PSGs (Problem Solving Groups), 44
purchasing. See sustainable
purchasing
PVC recycling, 178
pyrolytic processes, 180
Quabbin Reservoir,74
qualification/quantification measures,
Quality Circle system, 45
radioactive waste,160
Rechelbacher, Horst,17,18–19, 21,
Aveda
recording industry, 173
Recycline, 177
recycling, 22,80,157,164,170–173,
176–184,184–185.See also waste
management/use
Red Barn Trading Company, 163
regulations
evaluating compliance with, 33
FTC’s, 153
metering rules (electricity), 105
noncompliance issues, 40
Relief Resources, 20
Renewable Energy Credits (RECs),
renovation of structures, 87
renting versus selling products, 78
repurposing products, 177
resin recycling, 177
ReStore, 14
returns on investments (ROIs), 68
reuse of products, 169–170, 176
reverse osmosis (RO), 160–162,
rewarding employees, 27
Rhino Records, 173
RO (reverse osmosis), 160–162, 164
Robert, Karl–Henrik,50
Rule of Tens, 73
Rysavy, Jirka, 21
safety, 26
sales, improving, 9
Savano, 96
SCR (selective catalytic reduction),
screening products for sustainability,
Securities and Exchange Commission
(SEC), 130
selective catalytic reduction (SCR),
self–actualization, 26
selling versus renting products,
semiconductor chips, 159
Sharp, Jef, 74
Sherman AntiTrust Law, 153
shipping/freight energy use, 116–117,
shoemaking materials, 178
shrink–wrap, 177
Shulsky, Rena, 53
Shuman, Michael H., 150
sick buildings, 92
Siegel, Daniel, 146
Small–Mart Revolution, The
(Shuman), 150
SMART (specific, measurable,
attainable, relevant, and timely)
standards, 52
Smith and Hawken, 49
Social Accountability International
Social Enterprise Club (Harvard
Business School), 10
Social Investment Forum, 11
Social(k), 142
socially responsible investments
social media tools, 10
Social Venture Network (SVN),3 ,
Society of Environmental Toxicology
and Chemistry, 67
solar energy,107 –110, 120, 122,
Solar Living Center, 122
Solar Living Institute, 87, 108
solar thermal collectors,108 –110
solvents, 164
Springfield Materials Recycling
Facility,171
St. Albans Cooperative Creamery,
standards
alignment of team with, 25
ANSI (American National Standards Institute), 4, 47, 54 ASHRAE (American Society of Heating, Refrigeration, and Air–Conditioning Engineers) Standard 62, 91
audits to, 37
Audubon International’s building,
designing to sustainability,79 –80
internal benchmarks for
ISO (International Standards Organization),4 ,6 , 37, 40, 46, 47–48,54 , 159, 209–210
labeling,4
Leadership in Energy and Environmental Design (LEED), 98–99
making your own, 80 open source, 54
attainable, relevant, and timely), 52
Standard for Organic Certification (USDA), 53
SVN Standards of Corporate Social Responsibility, 38
total environmental quality
measurement, 46
Steltenpohl, Greg, 22, 25. See also
Odwalla Stephenson, Charlotte, 146
Stonyfield Farm, 5, 13, 17, 18–19, 27,
43–44, 50, 63–64, 90, 138,140–
Students for Social Responsibility, 10
Suntech, 108
suppliers, 32, 138–139, 142–144,
Sustainability Index (Walmart), 67
sustainability management
actions to take for, 28
audits ( see audits)
CERES (Coalition of Environmentally Responsible Economies), 6, 48–50
designs for ( see building/workplace designs)
history of modern,1
holistic, 54
standards for ( see standards)
Sustainable Forestry Initiative, 145
sustainable purchasing
aggregation purchasing, 152–153
buying local products, 149–150
cooperative purchasing, 151–153
customer as king/queen, 138–139
decision–making rules for, 153–154
empowering purchasing agents, 140–141
green purchasing specifications, 139–140
knowing your suppliers, 141–144
procurement protocols, 146–147
standards, screens, and protocols for, 144–151
SWOTR (strengths, weaknesses, opportunities, threats, and recommendations), 39
Tankersley, Jason, 180, 181–182
Tasch, Woody, 12
teams, Stonyfield Farm’s,43 –44
Tellus Institute, 66
TerraCycle, 170
textiles, 176
thermal collectors,108–110, 114
Tice, Keith, 141
Tommy Boy Entertainment, 90–92
Total Quality Management (TQM),
toxic material recycling, 183–184
Toxic Release Inventory (TRI), 166
transportation fuel, 75, 111, 125–126
travel energy use, 116,125 –126
tree planting/management, 86–87,
TRI (Toxic Release Inventory), 166
TriState Biodiesel, 24–25, 184
Truth About Green Business, The
(Friend), 50
Turnbull, Sara Little, 81
21st Century Corporation:
The CERES Roadmap for
Sustainability, The (CERES),
UNEP–SETAC, 67
unethical practices, 138
Unilever, 13
unintended products, 8
United Nations (UN), 12 – 13 , 67,
Universal Remediation, 164
University of Michigan, Center for
Sustainable Systems, 64
unsustainable practices, 14
USDA (U.S. Department of
U.S. Green Building Council, 98,
VAR (Vector Attraction Reduction), 162
Vector Attraction Reduction (VAR),
vehicle fuel use, 111, 125–126
vendors/suppliers, 32, 138–139, 142–
Verité, 143
conversion to action of, 54
ensuring success of, 43
policy creation from, 46
responsibility for realization of, 20–21
writing vision on your literature, 139–140
vision statements, 28
volatile organic compounds (VOCs),
Wall Street Journal, 4
waste management/use. See also
recycling
biofuels,111
business opportunities from using, 184–185
cogeneration units,120
cooking oils, 112
effluent treatment, 160–163, 164
as feedstock,170
green designs and, 181
hazardous, 160
heat waste conversion technologies, 98,120 , 152
human waste, 178
as input material, 181
methane,64 , 113,129 ,132 –133
postconsumer, 182
radioactive waste, 160
sewage treatment, 180
solid waste, 120, 157, 168–169
steam for turbines using, 181
worm farming, 170
yogurt, 161
your business’s own, 183
zero waste initiatives, 173–174
waste product emissions, 165–168
Waste Technology Transfer, 180
waste–to–energy facilities,180 –181
wastewater treatment, 160–163,
water conservation/management,
Clean Water Act, 165
desalination of seawater, 97
emission releases to, 157
as thermal mass, 88
usage measures, 157
Weiss, Eric, 171
Western Electric,36
Western States Contracting Alliance
(WSCA), 152
White, Heather, 143
wind farms, 106
window design, 88
windrow composting, 162
wood construction/products,54 ,
workplace designs. See building/
workplace designs
Worldwise, Inc., 181
worm castings, 170
WSCA (Western States Contracting
Alliance), 152
xeriscaping, 89
Yellow Biodiesel, 112
yellow grease, 111
Zero Emissions Research and
Initiatives, 155
Zerofootprint seal, 170
zero waste initiatives, 173–174. See
also waste management/use
3.144.17.128