Contents
First Note
Chapter 1 NBC (1950)
Chapter 2 JAWS (1975)
Chapter 3 THX (1983)
Chapter 4 Law and Order (1990)
Chapter 5 Intel (1994)
Chapter 6 Windows (1995)
Chapter 7 T-Mobile (1990)
Chapter 8 McDonald’s (2003)
Chapter 9 Coca-Cola (2006 and 2016)
Chapter 10 AT&T (2012)
The Next Chapter Mastercard (2019)
Last Note
Notes
References
About the Author
Index
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