Teach Yourself VISUALLY™ Search Engine Optimization

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Published simultaneously in Canada

Copyright © 2013 by John Wiley & Sons, Inc., Indianapolis, Indiana

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Library of Congress Control Number: 2013933937

ISBN: 978-1-118-47066-4

Manufactured in the United States of America

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Trademark Acknowledgments

Wiley, the Wiley logo, Visual, the Visual logo, Teach Yourself VISUALLY, Read Less - Learn More and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ.

FOR PURPOSES OF ILLUSTRATING THE CONCEPTS AND TECHNIQUES DESCRIBED IN THIS BOOK, THE AUTHOR HAS CREATED VARIOUS NAMES, COMPANY NAMES, MAILING, E-MAIL AND INTERNET ADDRESSES, PHONE AND FAX NUMBERS AND SIMILAR INFORMATION, ALL OF WHICH ARE FICTITIOUS. ANY RESEMBLANCE OF THESE FICTITIOUS NAMES, ADDRESSES, PHONE AND FAX NUMBERS AND SIMILAR INFORMATION TO ANY ACTUAL PERSON, COMPANY AND/OR ORGANIZATION IS UNINTENTIONAL AND PURELY COINCIDENTAL.

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Credits

Acquisitions Editor

Aaron Black

Project Editor

Jade L. Williams

Technical Editor

Karen Weinstein

Copy Editor

Lauren Kennedy

Editorial Director

Robyn Siesky

Business Manager

Amy Knies

Senior Marketing Manager

Sandy Smith

Vice President and Executive Group Publisher

Richard Swadley

Vice President and Executive Publisher

Barry Pruett

Project Coordinator

Sheree Montgomery

Graphics and Production Specialists

Ronda David-Burroughs
Jennifer Henry

Quality Control Technician

Jessica Kramer

Proofreading

BIM Indexing & Proofreading Services

Indexing

Potomac Indexing, LLC

About the Author

Rafiq Elmansy (www.rafiqelmansy.com) is a worldwide author, designer, blogger, and SEO consultant. He is the owner of Pixel Consultation (www.pixelconsultations.com) for creative design and web marketing solutions. Rafiq has more than 12 years of experience in search engine optimization for Google and web marketing through social media networks such as Facebook, Twitter, StumbleUpon, and others.

Rafiq Elmansy owns a number of successful blogs in the design and photography field, such as Graphic Mania design magazine (www.graphicmania.net) and Photopoly (www.photopoly.net). Most of these websites and blogs have high SERP in Google search.

His books and articles cover many topics including design, web marketing, blogging, and online business. Many of his writings are translated to different languages such as Japanese, Chinese, and Arabic. Rafiq is also a lecturer and speaker at events and online sessions about the web and technology.

Author’s Acknowledgments

I would like to dedicate this book to my wife and my two daughters who fill my life with happiness, hope, and love. In addition, I would like to dedicate this book to my parents who lived and died with hope that I would become a good and helpful person. I hope I have achieved their expectations through my writings.

First, I would like to thank my wife for standing beside me throughout my life and the writing of this book. As a life and business partner, she has helped and motivated me in my SEO and web marketing career.

This book would not have been possible without the help and support of my Wiley team. I would like to express my deepest gratitude to acquisitions editor Aaron Black for his help from the development of the book through the final delivery. I cannot say thank you enough for his support and guidance on this project, especially in understand the series design.

In addition, I would like to express my sincere gratitude to my friend and project editor Jade Williams. Throughout the writing of this book, Jade provided tremendous help and support on a daily basis, providing suggestions, ideas, and encouragement in developing and carrying out this project.

I would like to express my deep acknowledgment to Lauren Kennedy, the copy editor, and Karen Weinstein, the technical editor, who dedicated a lot of effort and time editing the manuscript into a visual learning tool. In addition, I would like to express a special thanks to Kathleen Jeffers for her support and help on the administrative side of the project.

In summary, this book would have not come to life without the great support and help of my wonderful Wiley team to whom I owe the success of this project.

How to Use This Book

Who This Book Is For

This book is for the reader who has never used this particular technology or software application. It is also for readers who want to expand their knowledge.

The Conventions in This Book

Steps

This book uses a step-by-step format to guide you easily through each task. Numbered steps are actions you must do; bulleted steps clarify a point, step, or optional feature; and indented steps give you the result.

Notes

Notes give additional information — special conditions that may occur during an operation, a situation that you want to avoid, or a cross-reference to a related area of the book.

Icons and Buttons

Icons and buttons show you exactly what you need to click to perform a step.

Tips

Tips offer additional information, including warnings and shortcuts.

Bold

Bold type shows command names or options that you must click or text or numbers you must type.

Italics

Italic type introduces and defines a new term.