Any new business is hungry for cash, and Boost was no different. In 2002, we needed more money to grow and we had two choices: get other investors into the business or find the money ourselves. We decided that we didn't want to sell down by taking on additional investors, because it would be like working for someone again and that was the last thing we wanted. However, this didn't change the fact that we needed cash and fast. We decided to jump off that entrepreneurial cliff — and then went from strength to strength (with one or two major speedbumps).