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Part One: The Conference Business
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Part One: The Conference Business
by Anton Shone
The Business of Conferences
Front Cover
Halftitle Page
Title Page
Copyright
Contents
Preface
Part One: The Conference Business
1 The evolution and extent of the conference business
1.1 Introduction
1.2 History of the conference business
1.3 The social and economic significance
1.4 Extent and scope of the conference business
2 The conference business and its market demand
2.1 Introduction
2.2 What is a conference and why is it needed?
2.3 The identification of markets and demand generators
2.4 The corporate market
2.5 The association market
2.6 Types of conference
3 Provision and supply of venues
3.1 Introduction
3.2 The range of conference venues and their ownership and management
3.3 Geographic spread of venues
3.4 Regional variations in provision
4 Related services
4.1 Introduction
4.2 Conference production companies
4.3 Exhibition contractors
4.4 Event management companies
4.5 Other external services
Part Two: Facilities and Services
5 Conference and meeting areas
5.1 Introduction
5.2 The objectives of conference areas
5.3 Design aspects of conference areas
5.4 Design aspects of networking areas
5.5 Servicing, safety and security
6 The provision of food and drink
6.1 Introduction
6.2 Food and drink organization
6.3 Basic issues in the provision of food and drink
6.4 Food and drink services
7 Technical facilities
7.1 Introduction
7.2 Basic presentation
7.3 Technical presentation facilities
7.4 Backdrops and staging
7.5 Lighting
7.6 Sound
8 Registration and support activities
8.1 Introduction
8.2 Correspondence checks and pre-con meetings
8.3 The organizer’s office
8.4 Setting up and security
8.5 Rehearsal
8.6 Meeting-room checks
8.7 Welcome delegates
8.8 During the conference
8.9 Close down
Part Three: Management Issues
9 The organization and staffing of conference venues
9.1 Introduction
9.2 Organization
9.3 Staffing as a component of the conference product
9.4 Determinants of staffing levels
9.5 Training and education of staff
10 Some issues in the marketing of conference venues
10.1 Introduction
10.2 The organizational buying process
10.3 Determinants of the buying process
10.4 Marketing for new business
10.5 Marketing for repeat business
10.6 Marketing of the conference destination
10.7 Priorities in venue marketing budgets
10.8 The role of conference placement agencies
10.9 Assetmanagement
11 Conference planning
11.1 Introduction
11.2 Enquiries and provisional bookings
11.3 Confirmed bookings and preparation
12 Trends
12.1 Introduction
12.2 Social change
12.3 Design and technology issues
12.4 Change in the business environment
Glossary
Appendix 1 Growth of the UK conference market
Appendix 2 Organizations in the conference business
Index
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1 The evolution and extent of the conference business
Part One
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The Conference Business______________________________
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