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The CMO’s Periodic Table: A Renegade’s Guide to Marketing
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The CMO’s Periodic Table: A Renegade’s Guide to Marketing
by Drew Neisser
The CMO’s Periodic Table: A Renegade’s Guide to Marketing
Title Page
Copyright Page
Praise for The CMO’s Periodic Table
Dedication Page
Contents
Foreword
Better Interviews, Better Learning
Introduction
What is a Renegade marketer?
I. Basic Elements
Setting Expectations
Planning
Research
Strategy
Branding
Rebranding
Measure
Metrics
Consistency
New Products
II. Internal Elements
Building Trust
Organizing
Reorganizing
Global Agendas
Retooling
Leading Change
Cohesion
Consultative Selling
Culture
Empowerment
III. Transitional Trends
Marketing Automation
B2B Content Marketing
B2C Content Marketing
User-Generated Content
Influencer Marketing
Grassroots Marketing
Storytelling
Social Media Success
IV. Volatile Factors
Agency as Partner
Changing Agencies
Retail Partners
Risk-Taking
Befriending Data
Media Mixing
Tiny Budgets
Crisis Management
V. Silicon Rally
CRM
Mobilizing Digital
Integrating Mobile
Email Efficacy
Real-Time Marketing
Online Optimization
Web Experience
Going Viral
VI. Noble Pursuits
Marketing as Service
Social Customer Service
Pure Creativity
Customer Centricity
Building Community
Going Green
Foundations
Sustainable Design
Living the Brand
Social Purpose
VII. Inert Fundamentals
Showing Courage
Personal Branding
Listening
Learning
Evolving
Empathizing
Networking
Power Networking
Sharing Passion
Always Innovating
Afterword
Acknowledgments
Index
About the Author
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Praise for The CMO’s Periodic Table
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