• Where do your customers shop?

• Where don’t they shop?

• What media do they consume? List specific magazines, books, blogs, news outlets, TV shows.

• How do they use the Internet? Surf? User groups? Shop? Blog? Sell? Share photos? Attend webinars? Create/download podcasts, movies, stories?

• What trade associations do they belong to? What trade shows do they attend?

• What experts do they follow? Where do they look for advice?

• How do they learn about and shop for products like yours?

• What competitor products do they use?

• What are the demographics of your target audience?

• What demographic trends may affect your business?