Promotional Strategies and Tactics

• Advertising: in print publications or online

• Direct marketing: telemarketing, QVC, infomercials, mailings, catalogs, emails, podcasts, blogs, flyers, giveaways

• Personal selling: trade shows, art fairs, showrooms, distributors/reps, eBay, Etsy, your own online or retail store

• Public relations: pro bono work, linking with causes, event sponsorship, press releases, articles, media mentions

• Sales incentives: coupons, discounts, contests, free trials or samples, point-of-purchase displays