IN MY FIRST ADVISING SESSION IN BUSINESS school, I was asked, “What is the unique gift you can leverage that has a value in the marketplace people will pay for?” That was a potent question that I lived with for a couple of years as I refined my business plan. While I was aware of some things I was good at, I didn’t really think of them as “gifts.” Even more radical was the idea of putting a dollar value on these so-called gifts. And if I could manage that daunting task, how could I possibly know what value people were looking for? Finally, would customers really pay me for that? If so, what else would be necessary to create a viable business out of these ideas? Considering those questions, and subsequently working with clients to answer those same questions for themselves, led me to design a model for creative business development that I call the Creative Entrepreneur Mandala.