Index
A
Actionable plan
positive thinking for, 55
results and, 135
self-doubt preventing, 117–118
Alexander, Kenneth, 118–119
Amazon, 160
Analytical thinking
Apple with, 11
artificial intelligence with, 42
brain and, 38
as challenged, 177
creative shutting out, 33, 48–49
creative thinking alternated with, 7
creativity and, 22
creativity lost for, 179
creativity united with, 23, 37–38
differences shunned by, 118
education and, 120–121
education emphasizing, 39
failure and, 12
on multitasking, 131–132
on one target, 81
on product, 111
quantification for, 39
Apple
analytical thinking at, 11
Microsoft and, 13–14
stagnation at, 12
Art
creativity and, 91–92
sense subcategories of, 92
Artificial intelligence
without human attributes, 43
analytical processing from, 42
B
Bénédictus, Edouard, 88
Blame
business regulation and, 100–101
inflated ego and, 97
trust without, 152
BMW, 169–170
Brains
anatomy of, 38
correction for, 8–9
neuroplasticity and changing, 5
new ways for, 8
Break away, 172
Bugatti, 171
Business
analytical thinking taught by, x, 39–40
Business (cont’d)
blame and regulation of, 100–101
comfort avoidance for, 102
complacency by, 157–158
education from, 62
on emotional intelligence, 40
highest-level view of, 27–28
ideas, concepts, execution for, 30–31
inflated ego and death of, 98
root problem in, 51–52
yes in, 140
C
Carbon dioxide emissions, 177
CCD. See Charged couple device
Challenge
on analytical thinking, 177
creative thinking on, 142–143
Change
in concept, 33–34
as constant, 11
creativity hope in, 98
from ideas, 143
inflated ego versus, 95
Pan Am on, 166–167
as threat, 22
time guaranteeing, 144
from will power, 7–8
yes to, 140
Character, xii
bad times showing, 99
Charged couple device (CCD), 137
Charitable giving, 175–176
Chean, Jeff, 61–62
Children
community as, 139–140
failure and thinking like, 139
imagination and, 18
Ciopyk, Mike, 169–170
Clean drinking water, 176–177
Columbia House, 145
exploitive sales and, 161–165
Comfort
business avoiding, 102
for complacency, 127
limits on, xiii
as mistake, 127
pushed out of, 144–145
results not from, 102
self-doubt from, 119–120
technology for, 128
uncomfortable and, 133–134
Communication
in crisis, 152–153
inflated ego breaking, 98
process for, 109
value provided in, 153
Community
benefits for, 114
child thinking as, 139–140
self-doubt overcome for, 125
website for, 180
Companies
analytical strategies by, 12
ideas for, 3–4
services packaged for, 9–10
Competition
as good, 13–14
listening to, 66–67
for Pan Am, 166
for Porsche, 171
Complacency
by business, 157–158
comfort for, 127
conundrum of, xiii
exploitive sales for, 158, 162
by Pan Am Airlines, 166
past and, 168
stuck in, 179
types of, 158
Computers. See also Technology
without creativity, 42–43
Apple and Microsoft in, 13–14
human mind as, 38–39
multitasking and, 127–135
Pan Am with, 165
Concept
business needing, 30–31
exercise for, 28
for pizza restaurant, 31
radical changes in, 33–34
Trinity of Creativity as, 26, 31, 34
as widest view, 27–28
Connections
from creative thinking, 135
creativity for intimate, 49
empathy as, 65
humor for, 64
vulnerability creating, 150
Control
humor on, 63
idea killed by, 53
listening versus, 75
of self-doubt, 117
vulnerability versus, 150
cutting of, 12
of exploitive sale, 162
of trust restored, 151–155
for creativity, 62
as difficult, 68–69
as listening, 68
new actions as, 67
problems overcome by, 62
self belief as, 68
Creative idea economy, xiv, 16
innovation in, 153–154
reinvention for, 173
Creative thinking
analytical alternated with, 7
analytical shut out by, 33, 48–49
on boundaries, 142–143
brain and, 38
connections from, 135
doubt of, 39
Jobs and, 13–14
on product, 111–112
on root problem, 52–53
for tweaking, 179–180
Creativity
through analytical barriers, 22
alternatives popping as, 32
analytical and lost, 179
analytical united with, 23, 37–38
art as subset and, 91–92
as being yourself, 100
calculated risk of, 15
change and hope for, 98
computers without, 42–43
as ego antidote, 96
emotional intelligence from, 40
exercise for, 41–42
failure from lack of, 168
from focus, 133
fostering of, 92–93
Creativity (cont’d)
growth for, 105–106
harmonic theory on, 134–135
for human attributes, 49
human element exercise for, 43–44
humor, empathy, courage for, 62
humor sparking, 63–64
imagination captured by, 48
imperfection loved boosting, 87
as innovation, 93
intimate connection from, 49
as learned, 5
from little victory, 81
logic with, 6–7
mind wandering in, 32–33
from mistakes, 83–84
moved by, 14–15
natural instincts versus, 102–103
from necessity, 45–47
norms questioned and, 101–102
paralysis of choice and, 166
personality traits of, xii
with positive thinking, 52–54
as possibility, 17–18
potential seen by, 103
for problem solving, x, xv, 38–39
process with, 109
questions for, 72
as seeing differently, xvi, 44
solutions by, 93
spread of, 47–48
as tool, 5–6
from uncomfortable, 134
as variations, 33–34
Crisis
four steps for, 147–155
guide for, xiii
Croc, Ray, 80–81
D
Detox day, 129
Digital camera, 138
Disruption, 140
Drawing exercise, 19
E
Early warning
on complacency, 158
Education, 17
analytical thinking in, 39
from boss, 62
by fear, 142
guesses not part of, 121
right answers in, 120–121
Ego, xii
apology and weight of, 97–98
blame and inflated, 97
business death and inflated, 98
change versus inflated, 95
communication and, 98
creativity and inflated, 94, 98
creativity as antidote and, 96
failure and inflated, 96
ineffective leadership and, 96
as self-worth, 93
success for inflated, 94–95
Emotional intelligence
business on, 40
creativity growing, 40
empathy in, xii, 62, 64–67, 86, 179
hiring and, 40
human element in, 44
as connections, 65
for creativity, 62
as internal, 64–66
judgment opposite of, 66–67
as listening, 65–66
problems overcome by, 62
without, 179
Execution
as nitty-gritty details, 29–30
for pizza restaurant, 31
Trinity of Creativity as, 26, 31, 34
variations in, 32–33
Exploitive sales
by Columbia House, 161–165
costs of, 162
innovation versus, 164–165
reversal of, 163–164
Exploration permission, 85, 139
F
Failure
analytical thinking and, 12
child thinking and, 139
creativity lack for, 168
fear of, 141
humor on, 63
inflated ego and, 96
permission for, 63
today and tomorrow, 180
Faucet tap
as ideas flowing, 121–122
self-doubt and, 121–122
Fear
of failure, 141
learning from, 142
types of, 141–143
Ferrari, 171
Fleming, Alexander, 83–84
Focus
analytical thinking and, 81
creativity from, 133
on little victory, xii
multitasking versus, 132
Four Ps for growth, xiii, 105–114
G
Gates, Bill, 13–14
Grant, Ulysses S., 167
little victory and, 79
Group efforts, 34
Growth
for creativity, 105–106
by Pan Am Airlines, 165–166
people, process, product, profit for, 106
H
Harmonic theory, 134–135
Henry, Joseph, 84
Herzl, Theodor, 7–8
emotional intelligence and, 40
on personal abilities, 107–108
Hitler, Adolf, 170
Human attributes, xii. See also People
artificial intelligence without, 43
computers and, 38–39
creativity exercise and, 43–44
creativity for, 49
in emotional intelligence, 44
hiring on, 107–108
for connections, 64
on control, 63
for creativity, 62
creativity sparked by, 63–64
Humor (cont’d)
on failure, 63
problems overcome by, 62
I
Ideas
business needing, 30–31
as championed, xiii
change from, 143
for companies, 3–4
control killing, 53
creative idea economy and, xiv, 16, 173
faucet tap and flowing, 121–122
grand adjustments in, 33
large developments from, 47
for pizza restaurant, 31
positive thinking for, 55, 122–123
practical specifics in, 28–29
RUST against, 145–146
self-doubt opposite of, 124
significant variations in, 33–34
Trinity of Creativity as, 26, 31, 34
Imagination
children and, 18
creativity capturing, 48
on root causes, 52–53
In person meetings, 129–130
Inflated ego. See Ego
Innovation
creation of, xiv
as creative equity, 153–154
creativity as, 93
exploitive sales versus, 164–165
mistakes breeding, 85
from Trinity of Creativity, 31–32
Intellectual property, xvii
on Toys “R” Us, 160
Inventory problem, 54–55, 63–64
iTunes, 164
J
Johnson & Johnson, 148–155
Judgment, 66–67
K
Kodak, 137–138, 140, 143, 145, 158
L
Language of permission, 53
Lazarus, Charles, 159
Leadership
ever-flexible path by, 97
inflated ego as ineffective, 96
Life expectancy, 174–175
Listening
to competition, 66–67
courage as, 68
distrust of, 75
empathy as, 65–66
external empathy as, 64, 66–67
microlistening in, 73–74
modernity and, 75
skills for, xii
too much or too little, 71
Little victory, 102–103
barriers and limitations lifted for, 79
big win versus, 81–82
creativity from, 81
disorder and detour in, 79–80
focus on, xii
opportunities in, 81
process as, 109
Love imperfection, 87
M
McDonald’s, 80–81
Meetings
action items from, 72–73
as in person, 129–130
purpose for, 72
Mercedes, 169–170
Microlistening, 73–74. See also Listening
Microsoft, 13–14
Mistake utility
examples of, 88–89
stop, love imperfection, rethink in, 87
value seen with, 84–85
Mistakes
avoidance of, 85
for better outcome, 88
break away and recognition on, 172
comfort as, 127
creativity from, 83–84
as opportunities, 85
Post-it Notes from, 88
responses after, 86
safety glass from, 88
Toll House cookie from, 89
value of, xii
Multitasking, 127–129, 133–135
analytical thinking on, 131–132
exercise on, 130–132
focus versus, 132
N
Natural instincts, 102–103
Nazi Party, 170–171
Negative, 53–55
Neuroplasticity
brains changing as, 5
old dogs and new tricks in, 8
New idea. See Ideas
Norms questioned, 101–102
O
Opportunities
in little victory, 81
mistakes as, 85
P
Pan Am Airlines, 145
on change, 166–167
competition for, 166
complacency by, 166
with computers, 165
growth by, 165–166
Paralysis of choice
complacency and, 158
creativity not used in, 166
as stagnation, 167
time versus, 167–168
Parks, Griffith, 119
Past
assumptions from, 179
future from, 172–173
positive thinking leaving, 57
recognition of, 173
Penicillin, 83–84
People
creativity for, 49
for growth, 106
hiring and abilities of, 107–108
human attributes and, 38–39, 43–44, 107–108
personality traits of, xii
process for, 109–110
stimulation of, 50
treatment of, 108
Permission
from consumers, 168
to fail, 63
language of, 53
Pizza restaurant, 31
Porsche
competition for, 171
Porsche (cont’d)
Nazi Party and, 170–171
reinvention by, 169–171
sports cars by, 171
Porsche, Ferdinand, 170–171
Porsche, Ferry, 171
Positive thinking
for actionable plan, 55
on carbon dioxide emissions, 177
on charitable giving, 175–176
on clean drinking water, 176–177
creativity with, 52–54
on life expectancy, 174–175
negative versus, 53–55
as options and ideas, 55, 122–123
past left by, 57
on self-doubt, 122
Post-it Notes, 63
mistake producing, 88
shotgun experiment with, 124–125
analytical shunning, 118
disorder and detour in, 79–80
variations as, 33–34
Problem solving
analytical thinking and, x, 51–52
courage, humor, empathy for, 62
exercise for, 20–21
Process
for communication, 109
concept, idea, execution in, 26
consistency for, 110
with creativity, 109
for growth, 106
as little victories, 109
at personal levels, 109–110
Product
analytical thinking on, 111
creative definition of, 111–112
for growth, 106
identifying, 110
safety and standards of, 154
from Trinity of Creativity, 31–32, 111
Profit
analytics on, 39, 112–113, 157
for growth, 106
lack of, 141–142
Q
Quantification, 39
R
Recognition
of mistakes, 172
of past, 173
Reinvention
for creative economy, xiv, 16, 173
Porsche and, 169–171
Relatability, 150–151
Rest upon success tool (RUST), 145–146
Results
actionable plan for, 135
comfort not for, 102
Rethink outcome, 87–88
Risk
change as, 22
creativity and calculated, 15
as uncomfortable, 133
yes to, 140
Root problem
in business, 51–52
creative options on, 55–56
imagination on, 52–53
RUST. See Rest upon success tool
S
Safety
mistake for glass and, 88
product standards for, 154
Salk, Jonas, 48
Sasson, Steve, 137–138
Self. See also Ego
courage and, 68
creative mind in, 32–33
creativity as, 100
ego as, 93
action prevented by, 117–118
in analytical thinking, 120–121, 125
from comfort, 119–120
community and, 125
control of, 117
courage and, 68
creative thinking and, 39
ego and, 93
faucet tap and, 121–122
ideas opposite of, 124
positive thinking on, 122
shotgun banishing, 123
tools against, 121–125
Shotgun
Post-it Notes and, 124–125
self-doubt banished with, 123
Shutting up, 74
Sight
neuroplasticity for, 5
Solutions
boundaries pushed for, 85, 139
by creativity, 93
creativity for, 32
from Trinity of Creativity, 31–32
Spread of creativity, 47–48
Stagnation
at Apple, 12
movement away from, 173
paralysis of choice and, 167
Stops, 87
Success
blame on lack and, 97
for inflated ego, 94–95
as little victories, 77–78, 95
little victory versus, 81–82
as questioned, 95
RUST and, 145–146
Switch gears, 133
T
Target, 160
analytical thinking on, 81
Technology
from adversity, 45–47
artificial intelligence and, 42
CCD microchip in, 137
for comfort, 128
computers as, 11–15, 38–39, 42–43, 49, 127–135, 165
detox day shutting off, 129
digital camera as, 138
isolation from, 128
limits on, xiii
release from, 128–135
Time, 179
change as constant and, 11
character in bad, 99
as commodity, 75–76
failure and, 180
paralysis of choice versus, 167–168
relevancy and change for, 144
Toll House cookie, 89
Tools
creativity as, 5–6
RUST and, 145–146
against self-doubt, 121–125
Toys “R” Us, 145
Internet influencing, 160
Lazarus of, 159
Trinity of Creativity, 23
as concept, idea, execution, 26, 31, 34
group efforts on, 34
innovation, solutions from, 31–32
product captured with, 31–32, 111
Trust, 148–149
blame not in, 152
cost of restoring, 151–155
Johnson & Johnson on, 151–152
vulnerability for, 149–151
Tylenol, 147–155
U
Uncomfortable. See also Comfort
creativity from, 134
risk with, 133
V
Volkswagen, 170
Vulnerability
connections from, 150
control versus, 150
Johnson & Johnson showing, 149–151
W
Wakefield, Ruth, 89
Walmart, 160
Westmoreland, Tamarah, 119
“What now” moments, 4
Will power, 7–8
www.nirbashan.com/thecreatormindset, 180
Y
Yes, 140
Z
Zika virus, 118–119