Conclusion

Our journey together is winding down but is certainly not over. We have only scratched the surface of what is a growing compendium of Customer Success best practices, various tactics, practical tips, and management and operational frameworks that are being developed and refined every day across the globe. You've heard from many amazing voices and seasoned leaders about their insights and real lessons from the field.

We've learned that Customer Success was borne out of a critical gap created as a result of software moving to the cloud and the advent of the subscription economy. No one function was responsible for making sure that the customer was attaining their desired expectations. More importantly, no one was ultimately responsible for ensuring the customer would stay a customer and buy more from you. Customers wanted an assured outcome delivered with a great experience.

The CSM role was thrust into the middle of this business revolution and became the qualified individual chartered to drive value for the customer. The new profession encompassed a new collection of competencies and expertise that had previously been distributed across many different job functions. Interestingly, little did anyone anticipate that this new CSM role, because of its influential scope of responsibilities and high level of customer intimacy, would be one of the best catalysts for rapid career advancement – truly #successforall.

Customer Success is a remarkable and rewarding profession. There is a real joy you experience when you help people succeed and businesses grow. If you have great ambition, love engaging with people, and like solving complex problems, Customer Success Management may very well be the best place for you. But, be ready for challenges! Being a Customer Success Manager is not easy. It's a job that requires relentless effort to deliver outcomes and exceptional experiences to every customer you engage. If you are new to Customer Success, we hope this book gave you the direction and some initial steps to becoming an outstanding Customer Success Manager.

As a manager and leader of Customer Success teams, you too have a very challenging job of making sure you are providing your CS team with the right direction, removing obstacles for them in their daily work and being a partner in driving their long-term careers. We wholeheartedly hope that the frameworks, example processes, and job descriptions in the book make your job a little easier to better attract and retain awesome talent.

Lastly, at its core, Customer Success is a human endeavor. We are not alone on this journey. As you make rapid progress in your respective careers, we implore you to give back to the Customer Success community. Share what you've learned. Find someone new to CS. Tell your success stories and impart your enthusiasm about them. Join local and virtual CS community groups. Share your challenges and new ideas. Write blogs and broadcast your learnings for the betterment of your peers. Together, we can raise the bar for everyone that benefits from the positive impact of a more effective community of Customer Success professionals. We wish you all the best of success!

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