About the Authors

Ashvin Vaidyanathan is the Chief Customer Officer at Gainsight – the Customer Success Company. In his role, Ashvin manages the Customer Success, Professional Services, Education, and Technical Support teams. Ashvin started at Gainsight as a Customer Success Manager and spent a lot of his early years at Gainsight building new and innovative processes for CSMs. Prior to Gainsight, Ashvin was at McKinsey & Company consulting with companies on Marketing, Sales and Customer Experience transformations. When not at Gainsight, Ashvin is an advisor at Not In Our Town – a not for profit organization that uses documentary film and new media to stop hate and address bullying. He lives in San Francisco with his beautiful wife and daughter.

Ruben Rabago, Gainsight's Chief Strategist, brings subject matter expertise to Pulse global CS programs, including worldwide conferences, CxO Summits, regional CS meetups, and various speaking engagements. He launched Pulse+, a refreshed continuation of the world's largest education and certification program for Customer Success professionals and provides curriculum guidance to universities. Ruben also leads Gainsight's community outreach intended to elevate diversity in the CS profession, including women returning to the workforce, military veterans, and other underrepresented persons. He was one of Gainsight's first CSMs and has more than 20 years of experience establishing and leading Customer and Product teams in traditional and SaaS-based companies including Scinet, WebMD, Sage Software, Carefx, Harris Corp, and WebPT, which includes three successful start-ups to acquisition. Ruben serves as mentor and advisor to CS leaders and professionals around the globe, consults and delivers custom training in support of digital transformation initiatives to businesses, from start-ups to Fortune 500. He's is a proud graduate of the University of Arizona, a free-time musician, and currently resides in North Phoenix with his wife and children.

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