Index

A

adventures 156–157

advice 187–192

aggregators 57, 168

Allen, E. 205

American Idol 23

analogy 73–75

analytics 84

anonymous comments 80–81

arguments, political 174–176

Arment, M. 115

Audacity 114, 119

audience 52–53, 59–61, 92–93, 203, 209–210; see also comments; social media

audio 113–115, 119–122

avatar 205–206

B

Ball, L. 141

Beaird, J. 150

Beavan, C. 142

Beckmann, F. 172–173

Bennett, D. 22

bias 178–179

blockquotes 12–13

blog roll 83

blogs 47, 51–53; advice 187–192; media 176–183; naming 53–55; politics 167–169, 171–174; post 1, 6–17, 60; reviews 193–199; rules 24–25; student 226–228; time-limited 61–62; topic 48–51; tumble 115–117; video 122–123; see also travel blog

Blood, R. 37, 47

body 35–37

Boston Globe 177–179, 181–183

bots 86–87

Bowie, D. 48, 54–55

Bradlee, B. 74

brand see audience; social media

Burger King 171–172

C

captions 108–110

Carr, D. 74

Carroll, T. 50–51

Chang, A. 118–119

chapter breaks 101–102

Chintalapati, R. 130–132

Cincopa 112

cliché 161

CNN 38–40

Cognoscenti 108

Cohen, H. 23

comments 16–17, 79–82, 85–88; community 82–85, 190–191

competition 55–56

conversation see comments

copyright 9–10, 49, 223–225

Corona Del Mar Today 50–51

corrections 85

Creative Commons 9

criticism 193–199

culture 157–159, 163

Currey, M. 142

D

Daily Kos 171–172

data 84, 118–119

Davis, M. 196

decks 98–99

demonstration 189

design 7–8, 150

dialogue 138–139

Disqus 87

drafting 68–69

E

echo effect 176

EFF 223

email 150, 212–213

embedding 122

Emerson, M.F. 188–191

ending 16

Epstein, L. 197

equipment 119–120, 148–149

Erwitt, E. 108–109

ethics 163, 183, 228–232

Ewing, T. 60

experts 15, 188

F

Facebook 57, 80, 88, 204–205, 209

facts 172–175; see also research

Fallows, J. 80–81

family 139–141

fast drafting 68–69

Federalist 171

finance 191–192

First Amendment 225–226

focus 25–26, 141–143, 147, 174–176

fonts 14

food 50–52, 72

France 146, 153–161

free writing 65–67

Fry, D. 69

G

Gaffin, A. 22

galleries 111–113

glossary 217–222

gold coins 75–76

Goldstein, D. 169–171

golf 111–112

Google 6, 112, 210–211

grammar 93–95, 110, 161–162

GraniteGrok 168–169, 173

guests 212–213

H

Harsanyi, D. 171–172

hashtags 117, 206–207, 209, 211–212

headline 6–7, 91–93, 97–98, 102–105; decks 98–99; SEO 94–96, 99–101

Heath-Renn, F. 198–199

Her Zimbabwe 27–29

home page search 149

Horace 47

Horse’s Ass 169–170

HTML 99, 101

Humans of New York 117

humor 136, 162, 179

hyperlinks see links

I

ideas 38, 56–60, 177–178

identification 30

ideology 168–169, 171–172

images 9–10, 49, 75–76, 159; see also multimedia

Indian American Mum 130–132

information 6, 30–31, 56–59, 110

Instagram 211–212

interactivity see comments

interviews 30

inventory 133–134

inverted pyramid 33–34

J

Jamieson, W. 148

journalism 1, 21–22; ethics 163; media 176–183; op-ed 22–23, 37–43; reporting 15, 22, 29–37; Twitter 205; see also politics

Juvenal 176

K

Kaler, T. 142

Kansas City Star 111–112

Karp, D. 115

Kennedy, D. 81, 88

keywords 94, 96

Kintner, K. 136–138

Kleinberg, S. 208–210

Koenig-Meunster, K. 204, 206–207, 211–213

L

Labarre, S. 79, 87–88

Lamott, A. 69, 127

Lanson, J. 42–43, 56, 65–69, 128, 145–149

Leccese, M. 38–40, 49, 54, 58, 69, 196–197; Gatekeeper 1–5, 54, 177–179, 181–183

lede 7, 34–37, 92

Leffel, T. 145

legal issues 223–228

length 60

Li-Fowler, J. 207–208, 214

libel 225

life stories 127–130, 132–136, 138–143, 159–160

links 10–12, 83–84, 173, 188, 204

live blogs 61–62

M

McCarthy, L. 194

MacDonald, I. 48

Machirori, F. 27–29

McPhee, J. 67

Makepeace, C. 151–152

material see topic

media 176–183

medium see multimedia

metadata 99, 101

mistakes see corrections

moderation 80–81, 86–87

money 53, 191–192

MSN 97–98

multimedia 107, 159–161, 189; photos 108–113, 159–161, 205–206; podcasts 119–122; slide shows 113–115; Tumblr 115–117; video blogs 122–123

Murphy, S. 168–169, 173

Murray, D. 32–33, 70

music 198–199

N

naming 53–55

narrative 110–113, 118–119; life stories 127–130, 132–136, 138–143; travel blog 154–157, 160–162

news websites 167–168

newsletter 150

Nickels, C. 112–114

Nietzsche, F. 156

Niezgoda, A. 206

NM Incite 47

notes 30–33, 38–40

O

Oberholzer, J. 116

O’Leary, C. 48, 54–55, 60

opinion 188–189, 193; blogging 22–23, 37–43; see also politics

originality 38, 196; see also voice

outline 38–40

P

paragraphs 36

people 154–155

Perr, J. 171–172

Pew Research Center 204

photos 108–113, 159–161, 205–206

Picasa 112

pictures see images; photos

Pinterest 212

place 67–68, 157–159

plagiarism 182–183, 230

Plante, C. 194, 197

Platanitus, S. 204

podcasts 119–122

politics 167–169, 171–174, 184; argument 174–176; Goldstein, D. 169–171

polls 83–84

Popular Science 79, 87–88

Porter, M. 205, 207, 214

posts see blogs; updating

PowerLine 175

press see media

promotion 212–214; see also audience; social media

proofreading 59–60

punctuation 93

Q

question headlines 96

quizzes 83–84

quotes 12–13, 31, 36

R

Ralph, T. 71–73

readers see audience; comments; social media

reading 167–168

reporting 15, 22, 29–37, 134–136

research 6, 14–15, 38–41, 61; politics 173–174, 180; reviews 194, 196–197

reviews 193–199

Ritholtz, B. xi

Romenesko, J. 177

Rosa, F. 51–53

Rothman, J. 74

RSS 55–57, 213

rules 24–25, 30–32, 189–191

rumor 230–231

S

Santana, A. 80

Sauce Bauce 50

scenes 75–76

schedule 49–51

Schudson, M. 22

search engines 99, 101; SEO 6–7, 94–96

search function 149, 206

Sedaris, D. 141

segregation 108–109

Senk, A. 50–51

SEO 6–7, 94–96

sharing 8–9, 204

Shirky, C. ix

short-term see time-limited

Sivolella, J. 108

slide shows 113–115, 160

social media 8–9, 14, 149, 203; Facebook 57, 80, 88, 204–205, 209; Google Plus 210–211; headlines 94–96; Instagram 211–212; Pinterest 212; Twitter 16, 57–58, 61–62, 205–209, 214–215

software: comments 87; data visualization 119; photos 112; slide shows 113–115; videos 123

Soundcloud 121

sources 11, 172–174

space 67–68

spammers 79, 85–87

Sprouls, K. 8

standing head 7–8

Stanton, B. 117

Stepp, C.S. 70

stories see narrative

student blogs 226–228

style 93, 196; see also voice

subheds see chapter breaks

subscribing 213

Sunstein, C. 176

T

technology 54, 148–149

Technorati 58

Terry, C. 55, 196

thinking 67–68

Thomas, L. 73–74

Three S Rule 189–191

time stamp 8

time-limited 61–62

tips 153–154

topic 48–51, 59, 83; headlines 93; review 192–193, 197–198; see also life stories

travel blog 145–146, 151–152, 164–165; ethics 163; narrative 160–162; posts 152–160 preparation 146–150

trolls 85

Trott, B. 97–98

tumblelogs 115–117

Tumblr 115–117, 211–212

Twain, M. 129

Twitter 16, 57–58, 61–62, 205–209

typesetting 13–14, 93

U

UK 60

universality 127–130

updating 15–16, 49, 56–59, 205

V

video blogs 122–123

Villanueva, J. 113

visualization see data visualization

voice 7, 23–24, 69–73, 131–132, 194–196

W

Warhol, A. 203

weather 179–180

Weaver, D. 57

Weinberger, D. 203

Weliver, D. 191–192

White, B. 129, 132–133

Wikipedia 10–11

Willnat, L. 57

workspace 67–68

writing 47–51, 55–56, 59–60; focus 25–26, 141–143, 147; life stories 129–130, 132–136, 138–141; opinion 40–43; politics 170–171, 174–176; reporting 32–37; style 65–71, 73–76; Three S Rule 189–191; travel blogs 152–160; Twitter 207–208; see also headlines; narrative; voice

Writing for Others, Writing for Ourselves 66–67

Z

Zimbabwe 27–29

Zinsser, W. 69–71, 161