The Great Fragmentation
by Steve Sammartino
The Great Fragmentation: And Why the Future of All Business is Small
- Preface
- About the Author
- Chapter 1: The industrial deal: the shift from industry to technology
- Chapter 2: A global revolution: industrial leapfrog
- Chapter 3: The social reality: beyond the surface of social media
- Chapter 4: Life in boxes: the industrial formula for living
- Parasocial interaction
- The homo sapiens operating system
- Dunbar’s number
- Enemy territory?
- Digital clustering
- Virtual is real
- IRL vs AFK
- Virtual is the physical preamble
- Let’s go surfing
- Digital replicates physical
- There is no ‘digital’
- What’s your electricity strategy?
- The market doesn’t care when you finished school
- Getting your digital on
- It’s not my job
- Welcome to med school
- Note
- Chapter 5: Rehumanisation: words define our future
- Chapter 6: Demographics is history: moving on from predictive marketing
- How to get profiled
- The price of pop culture
- The best average
- The weapon of choice
- Don’t fence me in
- How do you define a teenager?
- Stealing music or connecting?
- Marketing 1.0
- Marketing revised
- The new intersection
- Social + interests = intention
- The story of cities
- Do I know you?
- The interest graph in action
- The anti-demographic recommendation engine
- Chapter 7: The truth about pricing: technology and omnipresent deflation
- Technology deflation
- Real-world technology deflation
- The free super computer
- The crux is human
- It’s getting quicker
- Technology curve jumping
- Technology stacking
- Omnipresent deflation
- Consumer price index trickery
- Connections and the impact on prices
- Economic border hopping
- The new minimum wage
- Notes
- Chapter 8: A zero-barrier world: how access to knowledge is breaking down barriers
- Chapter 9: The infinite store: rebooting retail
- The physical and virtual challenges
- Retail was easy
- The retail revolution
- What retail forgot
- The discount death spiral
- Price and range equalise
- Same brand, different plan
- The questions that matter
- Selling online
- If you make, you retail (big and small)
- Border hopping and digital reinvention
- Experience > item
- Clues in coffee culture
- Chapter 10: Bigger than the internet: 3D printing
- Chapter 11: Screen play: post–mass media
- Television is no more
- Device convergence
- Digital demarcation
- Mass-media platform fragmentation
- The legacy media challenge
- Blogs vs The New York Times
- Who do you trust?
- Screen first
- Media then/media now
- Platforms on platforms
- How to live in niche land
- People don’t have average interests
- Channelology
- The price of attention
- Channelling an audience
- This ain’t no Super Bowl
- Fill the channel void
- The easiest way to get attention
- Curation
- We’re all media companies
- We’re all nodes
- On the fast track to amazing
- Subscription television is doomed
- On-demand subscription
- We don’t want your packaged deal
- The usability gap
- In-home demos
- Demographics to the people
- Screens and cave walls
- Advice from a pirate
- The content producers forgot
- Winners and losers
- Chapter 12: Too big to fail?: the great financial disruption
- Their own private Napster
- They lost the most important asset
- So what do banks actually do?
- It’s virtual and data driven
- The leaky bucket
- Circumventing banks
- What is currency?
- Digital and crypto currencies
- It’s just another technology stack
- Why should banks care?
- Unstable yet permanent
- Crowdfunding
- Redefining decision authority
- Unearthed economic value
- Don’t expect a rush on the banks
- Do expect marginalisation
- Chapter 13: The 3-phase shift: a closer look at the web
- Chapter 14: The big game: an introduction to gamification
- Child’s play
- Digital game grooming
- More than a niche
- Games are for nerds, right?
- Friday night lights
- Yes, but it’s different
- Emotions + incentive = shaped behaviour
- People won’t share that stuff
- Bursting into reality
- Rising realism
- Doing > having
- The gaming mentality
- The sixth sense
- Our decentralised nervous system
- Start making sense
- Product = computer
- Mash-up heaven
- The seed is planted
- Not if, but when and who
- Chapter 15: System hacking: a great idea with a bad reputation
- Chapter 16: The job, the factory and the home: how location follows technology
- Chapter 17: A stranger from Romania: building a real Lego car
- Chapter 18: Market-share folly and industrial fragmentation: industrial metrics
- Market-share folly
- The key assumption = we know the market
- Software is eating the world
- Did they see them coming?
- Redefining industries through infrastructure
- Collaboration with competitors
- We’ll just buy the winners
- The pace of change
- Internal venture capital
- Cold War era thinking
- Ignore resources and self-disrupt
- Chapter 19: The externality reality: is this the end of privacy?
- Chapter 20: Business = technology: the 4Ps revised
- Recommended books and documentaries
- Index
- Advert
- End User License Agreement
THE GREAT FRAGMENTATION
and why the future of business is small
STEVE SAMMARTINO
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