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by Bill Lee
The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
Cover
Title Page
Copyright
Contents
1 The Coming Customer Revolution
Transforming Customers into Advocates, Influencers, and Contributors
2 Return on Relationship
The Key to Turning Customer Engagement into Organic Growth
3 The Most Powerful Sales Force
Your Customers Are More Credible to a Buyer Than You Are
4 The New Marketing Machine
How Customer Advocates Can Drive Marketing Strategy
5 Harnessing the Internet
How Customers Can Turn the Web from Threat into Opportunity for You
6 Building Customer Communities in a Networked World
How Customers and Companies Are Doing Together What They Can’t Do Alone
7 Customer-Enhanced Strategy
How C-Level Customers Can Create Rapid Growth
8 The Most Innovative Designers
How to Get Meaningful Customer Input to Make Dramatic Improvements in New Product Development
Appendix: Are You Creating Robust Organic Growth?
A Diagnostic
Notes
Index
Acknowledgments
About the Author
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The Hidden Wealth Of Customers: Realizing The Untapped Value Of Most Important Asset
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