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by Stacey Parks
The Insider's Guide to Independent Film Distribution
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Contents
Introduction
1 History of Distribution and State of the Market
A Recent History of Distribution
The Current State of the Market: A Reality Check
Suggested Exercises for Part One
2 Before You Start Production: Getting a Leg Up on Distribution
Get in Touch with the Market
Carefully Consider Genre and Format
Casting for Distribution
Hire a Casting Director
Submit Offers to Agents
Exploit Your Contacts and Go for Out-of-Work Actors
Financing Strategies for Distribution
Set Money Aside for the Last Mile
How Much Will I Make? Realistic Sales Projections for Your Film
Make a Business Plan for Your Film
Suggested Exercises for Part Two
3 Production Geared Toward Distribution
Shooting Format
The Importance of Stills
Starting Publicity During Production: Get the Buzz Going
Suggested Exercises for Part Three
4 Postproduction with an Eye Toward Distribution
Get Objective Third-Party Feedback
License Stock Footage
Build Your Press Kit
Suggested Exercises for Part Four
5 It’s in the Can—Now What?
How to Create a Campaign
Applying to Film Festivals: Your Strategy
Finding Producer Reps and Sales Agents
Sales Agencies to Consider
Filmmaker Case Study: Percy Angress, in His Own Words
Navigating International Film Markets
A Film-Market Prep Guide
Some Dos and Don’ts When Attending a Film Market
Should I Have a Distributor Screening for My Film?
Suggested Exercises for Part Five
6 Getting a Distribution Deal
The U.S. Distribution Deal and What to Expect
How to Approach U.S. Distributors Yourself
Filmmaker Case Study: David Basulto, in His Own Words
Foreign Distribution and What to Expect
Expenses Required to Market and Distribute a Film
Filmmaker Case Study: Robert Brinkmann, in His Own Words
Suggested Exercises for Part Six
7 After the Distribution Deal
When Will I Get Paid?: Distribution Cash Flow
Suggested Exercises for Part Seven
8 Self-Distribution and Other Alternatives to Traditional Distribution
Filmmaker Case Study: Tamar Halpern, in Her Own Words
On-Demand DVD Distribution
Internet Distribution/Video on Demand (VOD)
Posting Your Trailer
Online Film Markets
Filmmaker Case Study: Bradley Beesley, on his Okie Noodling Microcinema Tour
Art-house Cinemas at Which My Films Have Screened
Platform Theatrical Release
Hybrid Distribution Model
Suggested Exercises for Part Eight
My Very Best Advice to You
Appendix A: Anatomy of a Distribution Agreement
The Terms
Appendix B: Sample U.S. Distribution Contract
Appendix C: Twelve Ways to Market Your Film for Self-Distribution
Appendix D: More Sample Contracts
Subject to Contract
Company B
Index
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