Contents to Volume VII

Research Methods in Media Studies

Full Contents

Contributors to Volume VII

General Editor's Acknowledgments

Media Studies: The Interdiscipline of the Present and the Future

Angharad N. Valdivia

Convergence, Globalization, Technological Development, and Interdisciplinarity in a Fast-Evolving World: The Formidable Question of Method

Fabienne Darling-Wolf

PART 1 SETTING UP THE STAGE

1 Media Research Paradigms: Conceptual Distinctions, Continuing Divisions

Slavko Splichal and Peter Dahlgren

2 The Challenge of Media Research Ethics

Kevin Healey

PART 2 WORKING WITH PEOPLE

3 Doing Survey Research in Media Studies

Suman Mishra

4 Beyond the Qualitative/Quantitative “Divide”: Reflections on the Utility and Challenges of Q Methodology for Media Researchers

Carolyn Michelle and Charles H. Davis

5 The Interview: A Process of Qualitative Inquiry

Sue Robinson

6 Oral History Interviews: Advantages and Challenges of Employing Oral History Interviewing as Part of a Research Project

Mike Conway

7 Memories of Films and Cinema-Going in Monterrey, Mexico: A Critique and Review of In-Depth Interviews as a Methodological Strategy in Audience Studies

Lorena Frankenberg and José Carlos Lozano

8 Conducting Media Ethnographies in Africa

Tanja Bosch

9 Autoethnography in Media Studies: Digitalization of Television in Finland, or Carrying Home Cardboard Boxes

Johanna Uotinen

10 The Basics of Experimental Research in Media Studies

Glenn Leshner

11 Between-Subjects Experimental Design and Analysis

Kim Bissell

PART 3 WORKING WITH TEXTS

12 Using a Mixed Approach to Content Analysis: The Case of Apologetic Rhetoric in the Modern Presidency

Rico Neumann and Kevin Coe

13 Lessons Learned from a Research Saga: An Ambitious Content Analysis of Television Form

Matthew Lombard

14 Text-Based Approaches to Qualitative Research: An Overview of Methods, Process, and Ethics

Sara McKinnon

15 Analyzing Text: The Cultural Discourse in Ethnic Food Reviews

Elfriede Fürsich

16 Cultural History and Media Studies

Richard K. Popp

17 Historical Approaches to Media Studies

Mark Hampton

18 Film Analysis

James Walters

19 Eye Tracking in Media Studies: Theory, Method, and Its Exemplary Application in Analyzing Shock-Inducing Advertisements

Stephanie Geise

20 Exploring Visual Aspects of Audience Membership: Media Studies and Photovoice

David R. Novak and Tonny Krijnen

PART 4 VIRTUAL CHALLENGES, INTERDISCIPLINARY RESEARCH, AND MIXED METHOD RESEARCH

21 The Methodology of Online News Analysis: A Quantitative Approach to Ephemeral Media

Helle Sjøvaag and Eirik Stavelin

22 Digital Ethnography and Media Practices

Elisenda Ardévol and Edgar Gómez-Cruz

23 Clicks and Bricks: Methods and Strategies for Measuring the Effects of Similar Virtual and Physical Activity

Lillian C. Spina-Caza

24 Exploring the Effects of TV and Movie Music on Childhood

Amparo Porta

25 Latino Diasporas and the Media: Interdisciplinary Approaches to Understanding Transnationalism and Communication

Jéssica Retis

Index

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