Adding value to our shared society using your organization as the primary vehicle is the purpose and defining characteristic of Mega Thinking and Planning.² When we place our shared world— where we live with others—as primary, that is Mega Planning. From this shared societal value-added framework, everything you use, do, produce, and deliver will achieve agreed-on positive organizational as well as societal results.

If you are not adding value to our shared society, you have no assurance that you are not subtracting value. Every organization should ask and answer the following central question that puts into perspective you, your organization, and the overall purpose you work toward:

This Mega focus for strategic thinking and planning represents a shift from the usual attention on oneself, individual performance improvement, and one’s organization to making certain you also add value to external clients and society.