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by Sal Cincotta
The Photographer’s MBA: Everything You Need to Know for Your Photography Business
Title Page
Copyright Page
Dedication Page
Table of Contents
Introduction
One. So You Want to Be a Photographer
A Career as a Professional Photographer
The Cons
The Pros
Getting Started
Final Thoughts
Next Steps
Two. Let’s Talk Business
Make It Real
Types of Business Entities
Three. The Business Plan
It Doesn’t Have to Be Painful
Key Terms and Definitions
Putting It into Practice
Your Mission Statement
Your Vision Statement
The Business Plan
Next Steps
Four. Branding
What Does It All Mean?
Defining Your Brand
What Is Your X-Factor?
Next Steps
Five. The Marketing Plan
Marketing Defined
Marketing Options
The Plan
Next Steps
Six. Getting Social
The Importance of the Web
SEO
Social Media
Next Steps
Seven. Costs and Pricing
Costs
Pricing
Establishing Value
Next Steps
Eight. Contracts
Protecting Your Personal Assets
Get Legal
Wedding Contract Basics
Model Releases
Copyright Releases
Limited Copyright Releases
Second Shooter Agreements
Next Steps
Nine. Finding Your Niche
What Is Out There?
Where to Start?
Next Steps
Index
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