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The Say It with Charts Complete Toolkit
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The Say It with Charts Complete Toolkit
by Gene Zelazny
The Say It with Charts Complete Toolkit
Cover Page
The Say It with Charts Complete Toolkit
Copyright Page
Contents
Introduction: Say It With Charts
Section I: Choosing Charts
A. Determine Your Message
B. Identify the Comparison
1. Component Comparison
2. Item Comparison
3. Time Series Comparison
4. Frequency Distribution Comparison
5. Correlation Comparison
C. Select the Chart Form
1. Pie Chart
2. Bar Chart
3. Column Chart
4. Line Chart
5. Dot Chart
Section II: Using Charts
Component Comparison
Item Comparison
Time Series Comparison
Frequency Distribution Comparison
Correlation Comparison
Section III: Say It with Concepts and Metaphors
Visual Concepts
Linear Flows
Vertical Flows
Circular Flows
Interaction
Forces at Work
Changing Course
Leverage/Balance
Penetration/Barriers
Filters/Screens
Interrelationships
Processes
Segmentations
Visual Metaphors
Games
Sports
Puzzles/Mazes
Optical Confusion
Steps and Stairs
Strings and Things
Punctuation
Words, Words
Drips and Drops
Office Stuff
Going and Coming
Coming and Going
Far Out
Etc.
Section IV: Play It With Charts
Index
Footnotes
Chapter 1
Chapter 2
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Introduction: Say It With Charts
“What do you mean, what does it mean?”
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