Contents
Chapter 1: The Evolution of Social Business
Creating a Coherent Social Business Strategy
Introducing the Seven Success Factors of Social Business Strategy
Chapter 2: Laying Foundations: Goals, Vision, and Executive Support
Success Factor #1: Define the Overall Business Goals
Success Factor #2: Establish the Long-Term Vision
Success Factor #3: Ensure Executive Support
Chapter 3: Setting the Strategy Roadmap: Identify and Prioritize Initiatives
Success Factor #4: Define the Strategy Roadmap
Chapter 4: Aligning the Organization: Establishing Governance
Success Factor #5: Establish Governance and Guidelines
Chapter 5: Aligning Resources and Technology
Success Factor #6: Secure Staff, Resources, and Funding
Success Factor #7: Invest in Technology Platforms That Map to Strategy