Praise for The Sponsorship Seeker’s Toolkit, Fourth Edition

“Finding sponsorship is an honorable job, but sometimes it can also be a tough one. You need persistence, passion, and knowledge. And you need this book! It’s not a guarantee, but it helps you to decide on your right strategy and leads you step-by-step in the choices you have to make in the whole process, from gathering internal support to renewal. It’s so unique, detailed, and complete. I never read a better how-to book on seeking sponsors.”

—Ad Maatjens, Founder and Director, Sponsorreport

“This essential, practical, and easy-to-use guide to sponsorship is one of the best and most thorough ‘how to’ books in fund-raising! Using real-world examples and case studies, easy-to-use checklists, and templates, The Sponsorship Seeker’s Toolkit, fourth edition, offers clear, step-by-step guidance through the process, from internal planning to proposal development to sales and negotiation to servicing.  The authors provide the knowledge and the tools for successful implementation based on their many years of experience in the field.  A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!”

—Kyla Shawyer, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA—International Alliance

“In every field of endeavor there’s one book you must read, the go-to guide that you just can’t do without. For sponsorship seekers, that book is The Sponsorship Seeker’s Toolkit, fourth edition, by Kim Skildum-Reid and Anne-Marie Grey.

“Gone are the days of sticking logos on things and putting your hand out for a donation. Today’s sponsors are more sophisticated than ever and expect you to develop a sponsorship program that provides unique marketing opportunities and a return on investment.

“For all you serious sponsorship seekers out there, The Sponsorship Seeker’s Toolkit contains all the information you’ll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates.”

—Kym Oberauer, founder of PracticalSponsorshipIdeas.com