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by Renée A. Mauborgne, W. Chan Kim
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
Cover
Title Page
Copyright
Contents
Introduction
Value Innovation: The Strategic Logic of High Growth
Fair Process: Managing in the Knowledge Economy
Creating New Market Space
Knowing a Winning Business Idea When You See One
Charting Your Company’s Future
Tipping Point Leadership
Blue Ocean Strategy
How Strategy Shapes Structure
Blue Ocean Leadership
Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies
About the Authors
Index
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