Table of Contents
INTRODUCTION: THE DEATH OF ATTENTION
An early social business: Naked Wines
Flexibility: interacting where you want
In with the old, in with the new
Location-based services: Facebook and FourSquare
Give us a fiver – raising social capital through social media
Footnote for the future: Google Plus
3 GETTING NEW CUSTOMERS IN THE SOCIAL MEDIA AGE
Facebook: A great venue for engagement
Bluebeards ahoy: Conversing with partners
5 CUSTOMERS AND BEYOND – THE DIFFERENT COMMUNITIES YOU CAN TALK TO
Social media for explaining stuff
Developing the game and monitoring the results
Customers: it’s not just about text
Getting the ‘world wide’ out of the web
Registering for the local sites
Proactively encouraging your community
7 NEW PRODUCT DEVELOPMENT AND CUSTOMER SERVICE
Brave new products – a word about research and development
Corporate digital: Sage advice
Measuring the effect and gaining influence
Bloggers and other influencers
Communicating with different audiences
9 SHOW ME THE MONEY – MEASURING ROI
The solicitor will see you now