This edition first published 2012
© 2012 Guy Clapperton
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Library of Congress Cataloging-in-Publication Data
Clapperton, Guy.
This is social commerce : turning social media into sales / Guy Clapperton.
p. cm.
Includes bibliographical references and index.
ISBN 978-0-857-08241-1 (pbk.)
1. Electronic commerce—Social aspects. 2. Internet marketing—Social aspects. 3. Cooperative societies.
4. Consumer cooperatives. 5. Online social networks. 6. Social media. I. Title.
HF5548.32.C53 2012
658.8'72—dc23
2011044312
A catalogue record for this book is available from the British Library.
ISBN 978-0-857-08241-1 (paperback) ISBN 978-0-857-08253-4 (ebk)
ISBN 978-0-857-08254-1 (ebk) ISBN 978-0-857-08255-8 (ebk)