Successful user experience innovations are rarely characterized by being first to market, but rather by being done right. In other words, innovations become successful when the user experience is great. Copying your competitors or other businesses is a great opportunity to create successful user experience innovation. But when copying, you really need to focus on doing it right.
The steps are pretty straightforward. You first need to find user experience innovation in competitor products, and then you need to improve these to make them successful. The methods for making the innovations successful are not much different from those described in previous chapters. The four steps needed for creating user experience innovation around competitor solutions are as follows:
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