Summary

As mentioned, you will use user needs, core tasks, and pain points actively in the process of innovating solutions for paradoxes. But the approach you choose will depend on the nature of your paradox and your product.

In this chapter I have shown you tangible methods to solve what might seem like inherent problems in your product—paradoxes—for creating potentially successful user experience innovation.

Solving paradoxes may seem like an impossible task, but it can also be seen as a real goldmine for potential innovation. If you solve some or all of your paradoxes, your product will improve considerably and you may even reach more target user groups with your product.