User Experience vs. Consumer Experience

User experience is limited to the actual usage of your product. Consumer experience, on the other hand, also covers the experiences that the user gets when looking up your product on the Internet, when seeing TV commercials, when entering a shop, when giving the product back for repair, when replacing the product with another, and so forth.

In this book, I will focus mainly on the user experience; however, many of the methods described in this book will also apply to the consumer experience. Some of these methods will even directly touch upon how to innovate around the consumer experience (e.g., when I start describing methods to innovate the user experience around the ecosystem in Chapter 12).