Step 5: Document the Results and Process the Output

You will be surprised at how many ideas you can generate in a very short time using this method. The resulting list of ideas of course needs further verification with customers, marketing, and so forth. You may also need to create draft design sketches for the ideas before verifying the ideas with your users.

A filtered version of the resulting list may look like Figure 8-5.

Figure 8-5. Results of innovation for the calendar example