ABOUT THE AUTHORS

Michael Bosworth and Ben Zoldan have been collaborators for more than a decade, training tens of thousands of salespeople. They cofounded Story Leaders, LLC, a training firm focused on improving the performance of salespeople. Previously, Michael founded two of the most successful firms in the sales-training industry: Solution Selling and CustomerCentric Selling. Ben has worked in the sales industry for nearly 20 years. Prior to joining Mike as a principal consultant with CustomerCentric Selling, Ben was a top-performing salesperson and a senior sales executive.

Learn more at www.storyleaders.com.