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by Jennifer Mailhot, Ellen Siminoff, Julie Stanford, Mia Silverman
What Is Design Thinking?
What Is Design Thinking?
Overview of Design Thinking
History of Design Thinking
Where Design Thinking Is Used
Why Design Thinking Is Effective
How It Works
Mindsets
Case Study 1: Airbnb
Process and Tools
Observations
Insights
Concepts
Prototypes
Now repeat…
Case Study 2: GE Adventure MRI
Case Study 3: Redesigning the Customer Contact Center at Toyota
Impact of Design Thinking
Internal Measurement
How to Get Started on Your Own
Launching a Design Thinking Program Where You Work
Summary
For Additional Reading
History of Design Thinking
Power of Design Thinking
Design and the Creative Process
Observation and Empathy Building
Getting Insights
Idea Generation
Prototyping, Testing, and Experimentation
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