Appendix A. The 12 Commandments of Service Design Doing

Sometimes it’s easiest to understand something in terms of the behaviors it engenders. So here are some rules that many service design practitioners find useful.

1 See #TiSDD Chapter 2, What is service design?, and Chapter 12, Embedding service design in organizations.

2 See #TiSDD Chapter 6, Ideation, Chapter 7, Prototyping, and Chapter 10, Facilitating workshops.

3 See #TiSDD Chapter 3, Basic service design tools, Chapter 9, Service design process and management, and Chapter 10, Facilitating workshops.

4 See #TiSDD Chapter 10, Facilitating workshops.

5 See #TiSDD Chapter 4, The core activities of service design, and Chapter 10, Facilitating workshops.

6 See #TiSDD Chapter 4, The core activities of service design, and Chapter 5, Research.

7 See #TiSDD Chapter 4, The core activities of service design, and Chapter 7, Prototyping.

8 See #TiSDD Chapter 5, Research, Chapter 6, Ideation, and Chapter 7, Prototyping.

9 See #TiSDD Chapter 8, Implementation, Chapter 9, Service design process and management, and Chapter 12, Embedding service design in organizations.

10 See #TiSDD Chapter 4, The core activities of service design, Chapter 9, Service design process and management, and Chapter 12, Embedding service design in organizations.

11 See #TiSDD Chapter 3, Basic service design tools, and Chapter 7, Prototyping.

12 See #TiSDD Chapter 1, Why service design?, Chapter 3, Basic service design tools, Chapter 7, Prototyping, and Chapter 8, Implementation.

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