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Chapter Three
Anticipating Performance Needs
One of the themes we will continue to explore in this book is that it is important to look at both the character traits and the competencies that are important for the job. “Competencies” is a big word, and is used in different ways by different people—it’s important to talk about the differences in the language used in the marketplace.
In some definitions, human resource consultants refer to “competencies” as the entire range of skills, technical knowledge, behaviors, performance indicators, and motivations that will help predict if a candidate is best qualified for the job and will succeed in it.
For the purpose of simplicity, I find it useful to make a clear distinction up front between the skills, knowledge, and experience required for the job, and those traits that are more related to character—traits such as persistence, resilience, initiative, and a positive attitude. These are the traits that enable an individual to make the most of his or her skills, knowledge, and workplace experiences now and in the future. Typically, competencies that are character-based are also the traits that enable high performers to adapt to the stress that often accompanies difficult challenges.
Clearly, you and your colleagues have a critical role to play in helping to establish simple, bedrock benchmarks of success of the job you are trying to fill based on your own knowledge. I will refer to these as company-specific or organizational competencies.

Keeping It Simple

An excellent book that can be used as a guide to studying, building, and implementing competency-based interviews is Lori Davila and Louise Kursmark’s How to Choose the Right Person for the Right Job Every Time (McGraw Hill, 2005). Mirroring themes I presented in the beginning of this book, the authors suggest keeping it simple by describing the “must-have competencies” needed for success in a particular role. The authors also suggest that one simple success match template would assign competencies to three categories:
• Technical knowledge and skills.
• Behavior-based performance skills.
• Motivations.
Competencies that predict success are different depending on the job, but you can start by asking your top performers to review a list of general ones, and then add other behavioral competencies that they think are also important.
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Exercise for High-Performing Team Members

Look at this list of sample competencies, circle the three you feel are most important for your job, and explain why. Then add a few more that are not on the list and explain why they are important.
Teamwork
Sociability
Time Management
Project Management
Strategic Planning
Verbal Communication
Skills
Written Communication
Skills
Logical Thinking
Fact-Based Thinking
Resilience
Creativity
Innovation
Collaboration Skills
Emotional Intelligence
Teaching Skills
Learning Attitude
Risk Taking
Problem-Solving Skills
Customer Focus
Negotiation Skills
Conflict Management Skills
Crisis Management Skills
Attention to Detail
Initiative
Frustration Tolerance
Acceptance of Control and
Regulations
Self-Management
Ability to Tolerate
Workplace Freedom
Ambition
Listening Skills
Persistence
Persuasiveness
Ability to Handle Criticism
Insight about Others
Ability to Stay Motivated
Task-Oriented
Good Presentation Skills
Integrity
Ability to Lead and Inspire
Technical Knowledge
Ability to Deal With Change
Research Skills
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Employee-Driven Competency Worksheet Three competencies the top performer(s) feel are most important from this list (if they apply):
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(Note: the purpose of this exercise ties in with an observation made by Harvard psychologist Dr. Myra White in conversations we have had: Numerous companies will tell you they have found the “magic list” of competencies necessary for career success. That list does not exist. Success-based competencies are different for each job, and your analysis and observations of those competencies from your own experience are critical.)
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In analyzing the cultural competencies that underlie performance, it is useful to engage current high performers who hold the same job. The goal is to help us ask candidates questions that our front-line champions know are important. Before we provide examples of how your employees can help you analyze the qualities that are part of their portrait of success, let’s take a step backward and anticipate a critical moment in the interview process—what will be a moment of truth.

Anticipating the Moment of Truth

One of the most important moments in the interview is when you ask the candidate to describe his or her most significant recent accomplishments—as you attempt to discover whether those accomplishments shed light on the match between the candidate’s entire skill set and the goals you need to have accomplished. Although everyone realizes that it is important to talk to candidates about their recent accomplishments, it is not always taken into consideration that questions about recent accomplishments must be broken down into at least four distinct component parts, if we are to get a clear portrait of the candidate’s level of involvement in those accomplishments. Because genuine accomplishments are never achieved in the absence of challenges, it is important to anticipate such “moment of truth” questions this way:
• What is the greatest accomplishment you have made most recently in your career?
• What was the greatest challenge you faced during the process of achieving that goal?
• What was the number-one problem you had to solve in order to overcome that challenge? Were there any secondary problems you also had to solve?
• What actions did you take to address these interrelated challenges?
• What was the final result of the actions you took, and how much of the final results were related to your own individual efforts? How much of the results were linked with the contributions of your team members or others who supported you?
If you drilled down on these questions and these questions only in the interview process, many of the competencies for which you would be looking in an ideal candidate would reveal themselves—qualities such as planning and organizing, negotiation skills, delegation, detail orientation, interpersonal skills, adaptability, and so forth.

Incorporating a SPAR Analysis Before the Interview

In interviewing candidates about their accomplishments, trained behavioral interviewers often use the following model, known as the SPAR approach.
Ask the candidates to describe a particularly difficult situation or challenge they were able to successfully address in their previous job; get the candidate to describe the problems that were associated with that challenge; discuss with the candidates in detail the actions they took as individuals and team members to address those problems; and obtain detailed information from candidates about the results.
In order to create greater efficiencies in the interview process when the subject of prior accomplishments is addressed, I have found that two research techniques used in advance can be very helpful.
1. Ask the candidate to supply detailed information in advance (in writing) about previous accomplishments, and analyze the quality and timeliness of the responses as a screening device. This way, the time spent in the interview can be used for clarification of facts, not as a deposition.
2. Ask your top performers to help you analyze the key challenges they have faced and challenges they continue to face while you are in the hiring process. This will help you to better gauge the applicability of the candidate’s problem-solving experiences to your own issues, and help you keep your own performance challenges top of mind as well.
To reiterate: There is seldom a need to put either the candidate or yourself on the spot by asking questions about previous accomplishments robotically with no advance preparation. Asking the candidate to submit as much of this kind of information as possible in advance, as a written document, enables him or her to provide you with more facts than you will be able to talk about or substantiate in a face-to-face interview. Poor candidates (those who are unqualified or lacking in seriousness) simply won’t respond to the opportunities you present for this kind of self-assessment. They will deselect themselves. Moreover, it is difficult, if not impossible, to make up specific, fact-based, and genuine-sounding answers to the kind of questions described here, especially if the candidate is given a tight deadline, such as three to four days. In this way, you can prepare yourself for an efficient, focused, and highly structured interview. The interview time then does not become a ritualized chore, but a chance for the well-prepared interviewer (in a compact time frame) to ask a confident, relaxed, and prepared candidate to help fill in the gaps of information that need clarification—as opposed to starting from scratch with no reference points.
What makes this process even stronger is the stage at which you ask your top performers to help you set clear benchmarks of the job description that you can compare with the candidate’s written self-assessments.

A Two-Tiered Approach to Deeper Job Analysis

Before interviewing candidates and asking them about their accomplishments, it may be helpful to ask several of your top performers to complete the following two-stage process that links the SPAR analysis methodology with a simple SWOT (strengths, weaknesses, opportunites, threats) analysis of your current challenges. The two-part analysis put to your top performers first could be as follows.
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Combined SPAR/SWOT Analysis for Current High Performers

A. SPAR Analysis (Situation, Problems, Actions, Results)

1. As one of our high performers, what is the most difficult challenge you have faced in this job so far?
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2. What is the most significant problem you encountered in addressing this challenge?
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What were the top two or three interrelated problems that contributed most to the main problem?
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3. What are the most significant actions you took as an individual to address the main problem?
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What are the steps you took to address the related problems?
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4. What do you feel were the top three qualities beyond skill or knowledge that helped you to achieve the results?
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B. SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

In light of future challenges, please give simple answers to the following questions:
1. . Our strengths. What is the single greatest competitive strength we have in the marketplace today?
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What is the single greatest strength a candidate in your role needs to possess, in your opinion, in order to capitalize on this strength?
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2. Our weaknesses. What is the greatest weakness we have as a company in the marketplace?
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What is the single greatest strength an ideal candidate in your role needs to have, in your opinion, in order to help us correct this weakness?
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3. Opportunities. What is the single best opportunity you see for us to increase our marketplace share this year?
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What is the most important quality an ideal candidate in your position needs to possess in order to capitalize on this opportunity?
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4. Threats. What is the greatest threat facing our company from a competitive standpoint?
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What is the single greatest quality an ideal candidate in your role needs to possess, in your opinion, in order to help us address this threat?
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The goal and purpose of this exercise is to help provide a window into the most important goals and concerns shared by management and top performers in order to refine both the job description and the interview process connected with it.
This was also the overall goal of the chapter. By asking your top performers, in essence, to tell you what they would ask of candidates if they were doing the interviewing, you are getting the view from the trenches.
In the next chapter we will discuss an approach that is not used as often as it could be—asking candidates to tell you what they would ask if they were interviewing themselves.
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