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Book Description

Become a Freelance Writer is a complete guide to the business of writing. Freelance editorial consultant, Rachael Oku, sheds light on the skills and attributes needed to become an in-demand freelancer. Offering a realistic outlook on getting ahead, Become a Freelance Writer provides a wealth of useful information and tips on how to build a successful brand while avoiding common pitfalls. Covering everything from budgeting and prioritising to pitching and reputation management, Become a Freelance Writer also explores the benefits of social media, email marketing and analytics software - advising how writers can leverage such tools to build an expansive audience and client base. Become a Freelance Writer is a must-read for any writer serious about taking their potential to the next level. With a no-nonsense approach that gets straight to the point, this book is written with the infamous George Orwell quote in mind: "If it is possible to cut a word out, always cut it out."

Table of Contents

  1. Cover
  2. Publishing details
  3. About the Author
  4. Introduction
  5. 1. Operate Like a Pro
    1. Build a brand
    2. Position yourself as an expert
    3. Create a platform
    4. Websites and blogs
    5. Portfolios
    6. Monetise your site
    7. Optimise your site
    8. Perfect your copy
  6. 2. Spread the Word
    1. Social media
    2. Forums and groups
    3. Guest posts
    4. Comments
    5. Link exchanges
    6. Networking
    7. Events
    8. Giveaways
    9. Analytics
    10. Media kits
    11. Rate cards
    12. Email marketing
  7. 3. Perfect your Pitch
    1. Chase the money
    2. Cold calling
    3. Query letters (pitching)
  8. 4. Behind the Scenes
    1. Do your sums
    2. Determine a pricing structure
    3. Set short and long-term goals
    4. Monitor cash flow
    5. Protect your IP
    6. Seek insurance
    7. Get everything in writing
    8. Invoice early
    9. Plan for the day-to-day operations
    10. Consider outsourcing
  9. 5. The Writing’s on the Wall
  10. Resources
  11. Other Products from Enterprise Nation
    1. Our Business Bites series
  12. GET THE BEST SUPPORT FOR YOUR SMALL BUSINESS
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